Longtail Keyword Research Made Easy: Every SEO specialist knows that relying on just the top 3 or 4 keywords isn’t the right thing to do. While you should focus on them since they have the largest volume but each day there are people using thousands of long tail queries which generate significantly less traffic, but the keywords are easier to target. Interestingly, these long tail keywords combined present on average 70% of search traffic. SEMrush collects long-tail keywords with a search volume of around ten queries a year. The keywords are shown in ascending order by volume. Since they have less competition, it is easier for your website to rank for them. Over time they can become a significant source of traffic.

SEMrush was originally created to provide e-commerce entrepreneurs with a host of powerful tools which they could use to boost their marketing efforts. The tools focus on every aspect of marketing like PPC, SEO, content marketing, keyword research, SERPs, backlinks, content marketing, social media, etc.  We provide a complete and detailed analysis of each tool and feature in the context of how it helps businesses improve their reach and consequently do more business below.

Step 2: For Example, here I am using this tool for content ideation tool to lookup the content ideas for “dog training” and click the Get Content Ideas button. After a while SEMrush will fetch the relevant data and shows up the topic research results with popular subtopics, headlines and questions asked for the keyword. The tool will provide expandable cards with relevant subtopics. On this screen, you will get 4 different tabs. they are Cards, Explorer, Overview, and MindMap.  


The SEO Content Template helps to boost and streamline your ability to write optimized content. The template is created by using the targeted keyword and continues to monitor your article’s SEO value as you keep writing. Obviously, there is nothing much to it but still happens to be a must-have tool if you’re writing a lot of SEO content for clients or your own websites since it speeds up the process.


CPC Map is a nifty little tool developed by SEMrush to provide advertisers with an overview of what Cost Per Click advertising will cost them in different locations within the country. That said it still does not tell you which areas will be the most receptive and affordable to advertise in online. However, it still provides you with an easy way to evaluate the cost of advertising in a potential of a state or region. You can use the tool to compare search volume and PPC costs across a multitude of industries. It is great for market research or for a consultant who is about to quote a price to a client.
Check the duration of a campaign: If a competitor has been running an AdWords or any other advertising campaign for a while, there is a good chance it was a success. If the ad copy was only used for a short time, you could assume that either it was not bringing in enough traffic or it was because that was relevant to just a specific fashion, holiday or event.
Step 2: For Example, here I am using this tool for content ideation tool to lookup the content ideas for “dog training” and click the Get Content Ideas button. After a while SEMrush will fetch the relevant data and shows up the topic research results with popular subtopics, headlines and questions asked for the keyword. The tool will provide expandable cards with relevant subtopics. On this screen, you will get 4 different tabs. they are Cards, Explorer, Overview, and MindMap.  
Do you know that there are millions of people that are searching for something on YouTube every single day? Fortunately, YouTube is trying to make it easier for people to find what they are looking for. Which is why every time you make a search on YouTube, you will see a list of suggested terms as you start typing your search query. Usually, the most popular and relevant YouTube searches show up in these suggestions.
Over the years as professionals, we’ve run into many social media posting tools that automate the process and provide useful information. However, with a SEMRush subscription, they have made sure that there is no need for an extra tool to do all of that. The tool allows users to schedule and then manage social media posting to Twitter and Facebook. This saves time and helps organize content more easily. 

Many businesses use Google’s massive Display Network to improve their search advertising. So, the SEMrush Display Advertising feature is another great addition since it gives you information regarding other companies using the display network. You’ll also find out which are the most successful display ads leveraged by the competition. By analyzing leaders in your niche it allows you to tweak your own images, ad headlines, call to action and ad copy amongst other things. You can also see how many ad impressions they received and if it had any conversion potential. Finally, the other important aspect of the feature is being able to compare media banners with text only advertisements to see what is working better for the competition.
Building Relationships: Follow up on people linking to your sites to build even more beneficial relationships. You can also use this tool to find trustworthy influencers that are related to your business and who have established page authority. They can help you reach your target audience and earn you a valuable link in the process. Use this tool to see who they’re linking to or who’s linking to them. Reach out and discuss possible ways of getting a link or two from them based on the information our tool presents.
Access to multitargeted tracking: Do you want to monitor your online activities and presence with precise targeting which includes multitargeted tracking such as location, device and language? SEMrush Guru account gives you access to that! That means, you can easily track any website’s search visibility across multiple devices and locations within a single campaign.
An SEO audit should not be rushed. It simply takes time to uncover root causes of the issues affecting your online health. Depending on the size of your site, a proper audit can take anywhere from 2-6 weeks to complete. Due diligence is required when making major changes to any website, and an SEO specialist must conduct a thorough investigation to make accurate, impactful recommendations.
I like the ability to compare a client’s website to it’s competition. This feature is awesome. Enables side by side comparisons on how you are doing vs competitors for key metrics such as back links, SERP Results, Domain Strength, etc. The information I can get on Organic Search, Paid Search and keywords is also extremely helpful to the work I do. Thanks Matthew for this article. I wish to win this :)
Their SEO content template tool is also a great one for beginners. You have to just put the keyword you want to rank for and the target geo and it will provide you a template to do that. It'll tell you the keywords you need to use in your content and on-page elements and the domains from which you need to rope some backlinks to make your piece rank on the first page.
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