Competitor Backlink Audit: Analyze the link profile of your competitors and look for opportunities that can help improve your own link building and search performance. Whenever you perform a competitor backlink check or audit, you must also check the inbound links that are pointing to top ranking pages so you wouldn’t miss out on important link opportunities.
Still I double check to see what softwares are providing the real results. Some are lacking in a few areas and some use the same Google Keyword planner to fetch keywords. When it comes to keywords and PPC you need a lot. When it comes to keywords and website optimisation you need comptetitor analysis. This is done from several sources to ensure the best data is gathered. Using the free version of SEM Rush it is limited in what it provides. Would also love to see the insides of the GURU account. Thanks again for a great read.

The detailed analysis provides you with related phrases and words which can be added to the content. These additions will make the keyword dense, where you should add backlinks in the content, length of the material in comparison with the competition and how keywords are used compared to the competition. So, if one of your goals is to mimic your competitions’ SEO success the On Page SEO Checker makes life very easy.
Being able to see which keywords are driving to a specific domain is invaluable. Also having detailed keyword research with search volume and difficulty as well as recommendations makes it essentially a one-stop solution. Also, all of the new features that have been added over the years, the keyword magic tool and the disavow tool have been life savers.
Hi, Brian. Thank you for the great article. I have a question about the part about 4 website addresses. Ours currently is set to https://www., and we would like to change it to just an https:// as the main website. Will this hurt our current link profile, or will everything stay the same? This might be a foolish question, but we are a bit worried. Thank you.
The Keyword Magic Tools provides you with over a million keywords from which to choose by merely entering into one so-called “seed” keyword. You can then sort through the results based on ranking difficulty, search volume, competitiveness, CPC information and much more. Furthermore, the results can be narrowed down by search topic so that you can home in on the most relevant keywords to your business.
The PPC Keyword Tool is designed to help you create a successful PPC campaign by building the perfect keyword list. You can get keywords from various sources, narrow down the list, get rid of ones that cause competing ads of your own, remove duplicates and get recommendations. All of which can be further whittled down to ensure that you get the best bang for your buck with PPC campaigns.

SEMRush is one of the best solutions I have found for discovering site errors, getting a great explanation on how to fix it, and even posting for social media. It covers end to end so many of the varied areas of SEO, that it's become an invaluable part of my business. My favorite has been utilizing the ranking tools to see how we compare against competitors, and also tips on getting featured snippets (which we achieved for one client this year!)


SEMrush is an extremely popular SEO software which encompasses a host of tools for social media, website audits, rank tracking, etc. It is considered the gold standard when it comes to competitive analysis features. The features provide users with valuable information about their competition, link building, display advertising, organic search, and paid search. All that information allows you to see how well the competition is performing which in turn helps you decide which are the best strategies to use in your own SEO campaigns. Plus, it shows why some of the competition is doing poorly so that you can avoid what clearly isn’t working for them.
Your website is the “hub” of your online brand – so, it’s important to have regular checkups to ensure everything is in order. It’s also important to note that your website is a living digital property, it’s typically not stagnant for long periods of time. In any given year, content is added and/or removed from your site. It is for this reason that audits should occur on a regular basis. We recommend that websites be audited at a minimum of once per year. That allows your teams to fix critical issues as they arise.
Terrific blog post. So much great stuff here. Just wondering about Step #16. When you promote your Skyscraper post across multiple social media channels (FB, LinkedIn, etc.) it looks like you are using the exact same introduction. Is that correct? For LinkedIn, do you create an ARTICLE or just a short newsfeed post with a URL link back to your website?
You can hire me for as low as $2500 to do pure white hat SEO boosting this page’s authority and this site’s authority as a whole, which enables you to rank up higher in Google when you write a new post or it even boosts your already written live posts. You now have my email :) if you need me, just drop me an email, and we can take it on from there…
Ranking data is updated on a fairly regular basis and is extremely accurate in regards to where you’re ranking for the keyword. It will allow you to see how well all that SEO hard work is paying off and if it is not then you’ll learn to retool it for better effectiveness. Plus, you can track competitor’s keywords and compare that with yours. It can be seen as a sort of your website vs. the competition joisting for better ranking.
I just tried and its working fine from my end. When clicking on the link, you should be taken to the SEMrush page where you should be able to grab SEMrush pro account for free for the next 14 days worth $47. Please clear cache for your browser and try then. Please let me know if you still face any issue in claiming the 14 days SEMrush pro account for free.
It Gives a substantial amount of information in a simply usable file format and having the ability to export the data to excel, that makes adding SEM information in our reports easy. SEMrush can make carrying out keyword research, competitor analysis with super fast speed, which lowers our time spent collecting information and provides us additional time to utilize the metrics and gives much better techniques to our customers.
If you are doing competitive analysis for clients or prospects this tool is a must have tool. The API interface is a great way to enhance links to other evaluation tools, but that part is probably is not for technically faint of heart. The site audits are fairly easy to use and exploit, for top level insights and seem to have a much greater depth of capability than I have taken advantage of just yet. Site audits are helpful for evaluating key clients, and provides on-going regular emails as to how each site is doing.
SEMrush could help me a ton with SEO at the moment. I have had two businesses before. I currently work full time for a construction business doing marketing and application development. The reason i no longer have a business is because i couldn’t afford to pay the monthly office space. I lost my team because there wasn’t enough sales coming in. I was trying to gain a large audience by focusing on content and free material. However, it did not produce the results i was hoping for and resulted in me being in debt. I’m 27 years old, still going to school, and working towards my dream. This could help me out tons.. and i have always followed your awesome blog. Give me a chance Matt!
Here’s where SEMrush pro free account comes in handy. When you enter any of your competitor’s website URL in the backlink section on SEMrush, it gives you the details of the Page Score (newly launched this feature), the titles of the backlinks and URL’s of source along with all the additional details like Anchor text, External links and Internal links to the URL you enter.
SEMrush is one of the most comprehensive SEO and SEM tools out there. However, it is not a tool for the budding entrepreneur who is still getting to grips with laying out their website or has no idea what a landing page is. It is a powerful tool that requires a degree of experience. Some tools are obviously more complex than others. Then there are tools that some businesses may never use. Though in the grand scheme of things the goal of every feature ranging from its backlinks monitoring to keyword research, competitor analysis is to give you a leg up on the competition.

CPC Map is a nifty little tool developed by SEMrush to provide advertisers with an overview of what Cost Per Click advertising will cost them in different locations within the country. That said it still does not tell you which areas will be the most receptive and affordable to advertise in online. However, it still provides you with an easy way to evaluate the cost of advertising in a potential of a state or region. You can use the tool to compare search volume and PPC costs across a multitude of industries. It is great for market research or for a consultant who is about to quote a price to a client.
If you are searching for an easy and quick way to start lead generation, then this new tool will be a big help. The Lead Generation Tool boasts of a couple of useful features like helping to create an opt-in email form which can be placed almost anywhere on the website to start collecting leads. The tool also provides visitors with a lead magnet which gets them to fill out the form in the way of an automatic website audit summary. The summary provides visitors with a review of their website and requires nothing from the user.
Another excellent feature is the ability to create keyword lists. It allows for the creation of 50 lists, which is great for anyone working on several websites or even several pages on a single website with each one having a separate set of target keywords. You can easily create and organize your workflow across numerous projects and then assign keyword lists to every client. Once again it is an excellent feature for professional SEO experts.
After the audit has been completed, your team will be invited to a presentation in which your SEO specialist will talk through the findings and recommendations. The Three Deep SEO team will walk you and your team though the roadmap to completion so you know what to expect and when. In addition, you will receive a comprehensive analysis of your site’s health. All of these are customized to you and your specific situation.
Yes when I bought it few months back, It has nothing for Indian version of Google. So, I bought it for my client. Later, company extended my account for 3 more months for writing the review. 🙂 But I was not using it because my blog has very less organic traffic from other countries and I also write articles for Indian users. Now, I can do proper research for Indian users and track competitors 🙂

General SEO research for writing new content pages on my company's website and looking at keyword gaps compared with competitors. It is very beneficial to see quick results and nice to be able to compare various domains in one view. An SEO tool is necessary when auditing pages on your site or other sites. I use it now internally, but used to work at an agency where I used it on websites in many different industries. It works well across different industries and has not lacked in terms of collecting more bizarre, unique terms.

The Organic Traffic Insights tool works by combining the Google Search Console and Google Analytics data along with its own algorithm to provide organic traffic data. The tool merges all the data in an easy to understand format which frees you from having to juggle multiple files in Excel. All of this makes it easy to identify which keywords are driving traffic to which URLs. This data comes in handy since you can now tailor the pages based on where the traffic is coming from to boost conversions even further. You will also know the reason behind major traffic swings.
It's easy to use to in terms of just dropping in a domain or keyword for quick metrics. I also like that you can compare 5 domains. It has been really easy for me to teach our content strategists how to use the tool, even thought they are not as technically savvy. This was the first tool I learned to use for SEO, and it's definitely easy to catch on as a beginner and you do not need extensive technical knowledge.
Quick tip: While doing keyword research with SEMrush, do not select the keywords with search volume more than 1000 per month, as they require a lot of efforts to get required traffic for your site. Choose the keywords between 500 to 1000 per month search volume (or even below) so you can get top 3 or at least first page rankings even if you’ve a new website.
Another essential sub-feature of the Display Advertising feature is their SEM AdSense Publisher’s Report. The report outlines the other websites on which your competition is advertising and enables you to find sites you’ve yet to use to promote your own business. This type of information is excellent for local advertising where an ad on the right local website can make a huge difference.
Quick tip: While doing keyword research with SEMrush, do not select the keywords with search volume more than 1000 per month, as they require a lot of efforts to get required traffic for your site. Choose the keywords between 500 to 1000 per month search volume (or even below) so you can get top 3 or at least first page rankings even if you’ve a new website.
Access to multitargeted tracking: Do you want to monitor your online activities and presence with precise targeting which includes multitargeted tracking such as location, device and language? SEMrush Guru account gives you access to that! That means, you can easily track any website’s search visibility across multiple devices and locations within a single campaign.
Where do I begin? Keyword research, competitive audits, keyword tracking, social monitoring, local listing monitoring are just a few of the things you can do with the tool. It's got pretty much everything you ever need. I particularly like the historical data in the keywords report which allow you to track your historical listings/rankings on a page by page basis.
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