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Terrific blog post. So much great stuff here. Just wondering about Step #16. When you promote your Skyscraper post across multiple social media channels (FB, LinkedIn, etc.) it looks like you are using the exact same introduction. Is that correct? For LinkedIn, do you create an ARTICLE or just a short newsfeed post with a URL link back to your website?
In this article, I will discuss about this SEM tool that can be used to research competitors’ keywords – SEMrush, which I have used in many projects. Writing is no more about just putting up what your readers love but also about searching and finding what readers have been searching and putting them into post, so, that it can drive relevant traffic from search engine. Or, putting it the other way, using these keywords, you can drive highly relevant traffic through ads in search engine.

The end product of keyword research, link building, social media engagement, and influencer marketing is to drive the right people to your website. Why? Because when you succeed at it, you’ll smile to the bank.As you can imagine, most businesses and website owners are trying to spy on their competitors manually. Of course, the manual has its place. But it’s time-consuming and boring.
I really like the projects you can set up in SEMrush. We have a lot of different solutions so I create projects for each one with specific keywords. Then I used the project dashboard to see how that set of keywords is ranking, trending, SEO suggestions, social etc. I also like that within the project you can see specific landing pages and what keywords are ranking for that landing page.
Removing Cross Group Negative Keywords: Cross-group negative keywords are bound to happen when you use the modified or broad match feature in your campaigns. These terms cause ads to compete with each other, and your CPC will grow as a result. However, while it is time-consuming to remove cross group negative keywords the ‘cross group negatives’ button will save you a great deal of time. You will stay on budget as a result and avoid competing against your own ads.
Any SEO specialist worth his salt knows the importance of backlinks. No SEO campaign can be complete without good quality do-follow and no-follow backlinks from forums, blogs, news websites, etc. within the niche. The Backlinks Report provided by SEMRush provides thorough information regarding geolocation, rank authority and the number of incoming links. These links are seen as votes in favor of your website’s relevance to the subject or niche, in addition to being voted up for credibility and trustworthiness.

Quick tip: While doing keyword research with SEMrush, do not select the keywords with search volume more than 1000 per month, as they require a lot of efforts to get required traffic for your site. Choose the keywords between 500 to 1000 per month search volume (or even below) so you can get top 3 or at least first page rankings even if you’ve a new website. 

I just tried and its working fine from my end. When clicking on the link, you should be taken to the SEMrush page where you should be able to grab SEMrush pro account for free for the next 14 days worth $47. Please clear cache for your browser and try then. Please let me know if you still face any issue in claiming the 14 days SEMrush pro account for free.
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