However, if possible, I would like you to expand a bit on your “zombie pages” tip..we run a site where are definitely enough pages to delete (no sessions, no links, probably not even relevant with the main theme of the site, not even important for the architecture of the site)..Nonetheless, I am not very sure what is the best technical decision for these pages…just deleting them from my CMS, redirecting (if there is a relevant alternative) or something else? Unindex them on Search console? what response code they should have? ..
Under “Top Organic Keywords” section when you click full report, you are allowed to checkout only first 10 results. It helps me understand which keyword is sending maximum traffic to my competitor’s website. I analyse the keyword for its competitiveness if in case I want to target it. Alternatively, using it as a seed keyword, I perform keyword research through Long Tail Pro.
The Backlink Analytics tool can provide lengthy lists of competitor's backlinks that can be exported in spreadsheet formats. You can see your competitors backlink strategies including legitimate (blogs, directories) and illegitimate methods for gaining domain and site authority on Google. I also appreciate the keyword rankings, as it allows for easy reporting and tracking of SEO optimization strategies and keyword campaigns. Great tools for tracking keywords campaigns against similar business as well.
Step 2: For Example, here I am using this tool for content ideation tool to lookup the content ideas for “dog training” and click the Get Content Ideas button. After a while SEMrush will fetch the relevant data and shows up the topic research results with popular subtopics, headlines and questions asked for the keyword. The tool will provide expandable cards with relevant subtopics. On this screen, you will get 4 different tabs. they are Cards, Explorer, Overview, and MindMap.  
Your article reaches me at just the perfect time. I’ve been working on getting back to blogging and have been at it for almost a month now. I’ve been fixing SEO related stuff on my blog and after reading this article (by the way is way too long for one sitting) I’m kind of confused. I’m looking at bloggers like Darren Rowse, Brian Clark, and so many other bloggers who use blogging or their blogs as a platform to educate their readers more than thinking about search rankings (but I’m sure they do).
Brian, I have a burning question regarding keyword placement and frequency. You wrote: “Use the key in the first 100 words … “. What else? I use Yoast and a WDF*IDF semantic analysis tool to check the content of the top10 rankings. Pretty often I have the feeling I overdo it, although Yoast and WDF/IDF told me I use the focus keyword not often enough.
There’s a reason why over 2 million people worldwide are using SEMrush. The reason is SEMrush gives you access to a ton of tools that you can use to find traffic generating keywords, analysing your competitors sites, find and fix your website SEO related issues, check out the top performing keywords and pages of your site, compare domains, track your keyword rankings and the list goes on.
Provides a great deal of data in an easily consumable format and with the ability to export to excel which makes adding SEM data to our reports simple. SEMrush makes doing keyword, organic and competitor analysis lightning fast which reduces our time spent gathering data and gives us more time to work with the metrics and provide better strategies to our clients.
It Gives a substantial amount of information in a simply usable file format and having the ability to export the data to excel, that makes adding SEM information in our reports easy. SEMrush can make carrying out keyword research, competitor analysis with super fast speed, which lowers our time spent collecting information and provides us additional time to utilize the metrics and gives much better techniques to our customers.

Have you ever received a warning from Google Chrome to not visit a page? It will block the page and prevent you from going there because of some security issue. We begin by ensuring your website passes a SSL Certificate Validity Check. This a whole range of security protocols that should be within your website’s coding or built-in to the domain. It shows the world that your site is trustworthy! 

Brand Monitoring also allows you to get insights into how competitors and other industry leaders are creating opportunities which you can seize. You can research their present and past activities which then means you’re able to adopt their best practices and find ways to distribute your content saving you time and money which would otherwise be spent on trial and error. So, in a way you are learning from what the competition is doing right.  
The Advertising Research report is mainly intended to improve your advertising campaigns by providing a glimpse into what the competition is doing. You will find out how the competition is leveraging PPC investments by viewing their traffic, volume, CPC estimations, etc. for every keyword. Plus, you’ll discover valuable information which allows for businesses to improve their PPC system and work on reducing the advertising budget by yielding better results. After all, there is a lot you can learn from a seasoned competitor who may have spent thousands of dollars honing their campaign.
Removing Cross Group Negative Keywords: Cross-group negative keywords are bound to happen when you use the modified or broad match feature in your campaigns. These terms cause ads to compete with each other, and your CPC will grow as a result. However, while it is time-consuming to remove cross group negative keywords the ‘cross group negatives’ button will save you a great deal of time. You will stay on budget as a result and avoid competing against your own ads.
Another excellent feature is the ability to create keyword lists. It allows for the creation of 50 lists, which is great for anyone working on several websites or even several pages on a single website with each one having a separate set of target keywords. You can easily create and organize your workflow across numerous projects and then assign keyword lists to every client. Once again it is an excellent feature for professional SEO experts.
The Competitive Positioning Map: It provides users with instant information of their direct competitors. The report is based on the domain’s natural traffic and the organic keywords they are ranking for in major search engines. The visual representation also shows rivals, your primary weaknesses, and significant strengths compared to the competition.
×