Thank you for the great checklist. It is really useful and gave us a couple of new hints on optimization process. We’ve been using WebSite Auditor and found it exremely helpful in site’s structure and content analysis, bringing all the statistical information on the validation errors, social mentions, duplicate stuff, etc. under one roof. Still there is so many different SEO information you sometimes cannot understand what to start with. Fortunately you answered this question. Thank you again!

Easy to use & manage multiple projects. I love the interface, the help features, all of the SUPPORT with the blogs and videos. Even if you are not an SEO expert, you can quickly get inundated with all of the help available. It covers absolutely every area of SEO - social media, backlinking, tracking rankings, keyword research. And I find it to be pretty affordable compared to using multiple tools.

Bearing in mind that the content on your website is the bread and butter of your SEO, SEM and advertising campaign it needs to be very good. That’s where the Content Analyzer tool can help. The tool enables you to understand the audience you’re engaging with. You can view essential metrics like visitor sessions, bounce rates, durations, backlinks, social shares, etc.
Brand Monitoring also allows you to get insights into how competitors and other industry leaders are creating opportunities which you can seize. You can research their present and past activities which then means you’re able to adopt their best practices and find ways to distribute your content saving you time and money which would otherwise be spent on trial and error. So, in a way you are learning from what the competition is doing right.  
Now the Domain vs. Domain tool is a rather unusual visual tool which allows you to compare up to 5 different domains. You can then compare and contrast data from all of the domains. It is handy for SEO experts who want to conduct and later update their competitive analysis of the industry and where they fit in. The Venn algorithm uses diagrams and other essential bits of data to give you a pretty good idea of where your website is placed in the grand context of the niche.
Important note: The code is already active and will remain active for the next couple of days only. It gives 14 day free access to SEMrush Pro account. You are required to enter the credit card information to sign up for the above trial, but you can cancel it at any time before the trial expires and if you forgot to, within 7 days after you get billed (guaranteed refund time). So you won’t lose anything if you are not satisfied with their features.
Stunnig Matthew what an amazing giveaway, i always read your posts, they are so informative and you honesty about how to make money and with which programs.. but this a real semrush guru account to blow to competition away. I am just a beginner in the world blogging, internet marketing and making money online! I would love to be one of the 3 lucky one that would be really great but luck has to be on my site and you have almost 400 people/fans who also love to win this exclusive giveaway… thanks Matthew for giving us this chance to play with the real guru’s and learn the strategies and tactics
There’s a reason why over 2 million people worldwide are using SEMrush. The reason is SEMrush gives you access to a ton of tools that you can use to find traffic generating keywords, analysing your competitors sites, find and fix your website SEO related issues, check out the top performing keywords and pages of your site, compare domains, track your keyword rankings and the list goes on.
Brian, I’m going through Step 3, which is referring to the one version of the website. I found a very good free tool (https://varvy.com/tools/redirects/) to recommend. It checks on the redirect and gives you a visual number of hops. More hops mean more delay. For example, if I use your manual method to check on https://uprenew.com, all looks good. However, if I use the tool and check, I realize there is an unnecessary 1 hop/delay, whereby I can fix it. Hope this helps. : ) 

Pros: The main thing about Semrush is versatility and SEO functionality, but beside SEO there are lot of things you cqan do with, such as: brand monitoring, position tracking, SEO ideas and backlink audit. If you are not familiar with it, you can watch tutorials which are extremely helpful, but the one thing you should now is that you might be overwhelmed with lot of information about this platform. The price is affordable but it might be expensive for small size businesses. I like the competitor tracking because it is useful and it allows you to see competitor backlinks.
General SEO research for writing new content pages on my company's website and looking at keyword gaps compared with competitors. It is very beneficial to see quick results and nice to be able to compare various domains in one view. An SEO tool is necessary when auditing pages on your site or other sites. I use it now internally, but used to work at an agency where I used it on websites in many different industries. It works well across different industries and has not lacked in terms of collecting more bizarre, unique terms.
Even though you may be running a pretty good backlinking campaign in a bid to get backlinks from highly reputed sources you can’t control the sites linking back. Also some website you may not want to be affiliated with in any way. So, to protect your website from being penalized because of being affiliated with so-called “bad websites” the backlink tool can help you find and disavow those links.
Absolutely love their keyword research tool. Its phrase and related keywords reports give some really good suggestions and the metrics make it possible to decide upon not just the focus keywords but also some related keywords which make way for a strong keyword strategy. And, the fact that they are building a separate mobile database for keywords is also amazing.
First of all, you can cancel your SEMrush account anytime in 14 days during free trial. Money will be automatically deducted from your account after this time frame. If somehow you missed to cancel your membership within 14 days and not happy with SEMrush services, you can ask for full refund within 1 week time after time frame even. For this, you have to drop an email at [email protected]
The Backlink Analytics tool can provide lengthy lists of competitor's backlinks that can be exported in spreadsheet formats. You can see your competitors backlink strategies including legitimate (blogs, directories) and illegitimate methods for gaining domain and site authority on Google. I also appreciate the keyword rankings, as it allows for easy reporting and tracking of SEO optimization strategies and keyword campaigns. Great tools for tracking keywords campaigns against similar business as well.
The search console will list all of the links and also help you discover bad links, new ones, and compile a backlink sheet which you can then use to disavow all the backlinks you don’t want. Interestingly, the tool has automated that process as well by merely exporting the entire list directly to Google’s disavow tool with no edits or switching from the tool. The idea is to keep the backlink record clean.
Still I double check to see what softwares are providing the real results. Some are lacking in a few areas and some use the same Google Keyword planner to fetch keywords. When it comes to keywords and PPC you need a lot. When it comes to keywords and website optimisation you need comptetitor analysis. This is done from several sources to ensure the best data is gathered. Using the free version of SEM Rush it is limited in what it provides. Would also love to see the insides of the GURU account. Thanks again for a great read.
Brand Monitoring is essential since it allows you to figure out how popular the brand is becoming. Each time a customer or some other business mentions your brand on a blog or social media post it has a positive effect on your image and also on SEO. The tool will provide you with information if someone or some entity has mentioned your brand. So, you know who is talking about the brand and if what they are saying is negative, positive or neutral. That will give you some ideas as to if you should follow up on those mentions or leave them alone. 

Absolutely love their keyword research tool. Its phrase and related keywords reports give some really good suggestions and the metrics make it possible to decide upon not just the focus keywords but also some related keywords which make way for a strong keyword strategy. And, the fact that they are building a separate mobile database for keywords is also amazing.
As of September 2014, YouTube's own keyword tool stopped working. It was moved over to Display Planner's AdWords video keyword suggestions. To use it, you need to have an Google Ads account. Just like the non-existent YouTube keyword tool, it was created to facilitate paid video and ads promotion. Which is why keywords that you will find there might not be closely related to the topic that you want to cover.
I’m a big fan of Semrush however I do find the data more reliable for the bigger markets like the UK and the USA as opposed to Australia or Asian sites. I have generally used it in the past when I have specific projects going on in these larger markets as opposed to subscribing continuously. It is actually quite easy to start and stop the subscription. If I had the ongoing need I would definitely have an ongoing subscription.

Each keyword is categorized with a difficulty that’s associated with a colored number alongside the data so you can make an educated decision if that particular keyword is worth the effort. One of the ways to use the Keyword Difficulty tool is to find low competition yet high traffic keywords and then target those keywords more effectively. You’ll know a low competition keyword when it is marked green. The keywords in orange and red are tough, and so that will require excellent preparation.
their tools for seo and sem are great, especially the audit tool and campaign tracking. I rely on their customer friendly graphs and competitive intelligence to show customers where they measure up to the competition and where they're performing well. It's really hard to estimate traffic to any particular site, but SEM Rush has some algorithm that calculates it. They also produce great content on their blog and with webinars. They really know who their audience is. I've also found their support to be top notch and are helpful walking you through using the tools features. Campaign tracking and SERP monitoring are also very useful. I've used the site audit feature for years now too.
Jonathan, when an Internet user searches through Google, then he enters, at that moment, his thoughts in the form of queries. For Google to analyze the query and display the results, there are rankings according to their own algorithms. However, Google also shows users the ads that are of interest related just to the users’ query. These ads at Google are called Adwords and they show an extremely high degree of success because they see ads directly related to the users’ query.
SEMRush has helped me in driving relevant traffic to my website, with the help of the ads and the keywords in the search engine. It has effectively provided mu website with more visibility. The PPC strategy of SEM has provided my website with immediate visibility on different search engines. The database of this wonderful tool has been impressively updated. SEMRush has provided me with a perfect analysis of the contributions that the different keywords gave to my website.
The other way is to get a no-obligation 7-day free trial by clicking here. Using it for 7 days will give you a very good idea as to what you can expect from the tool. It will give you a ton of insights and keywords which can be leveraged effectively to boost traffic and engagement. Not to mention the fact that you’ll be able to test everything we’ve said in this review and put it into practice for yourself. What’s more is that you’ll see a visible improvement in your engagement and traffic at the very least.

A recent survey of SEO experts from around the world asked about their favorite SEO tool. A total of 50 experts were surveyed out of which 30 of them recommended using SEMrush. It continues to be recommended as the best keyword research and competitive analysis tool on the market. While our above-mentioned review is pretty comprehensive and outlines every feature that SEMrush has to offer you’re really not going to know if this is the right tool for you unless you use it. But most people wouldn’t want to pay 99.95$ just to trial run software or tool they haven’t used before, and that’s where we can help you. 

The relevant keywords that you target with your ads will bring the right audience to your website. Showing your ads to people that type relevant keywords will result in higher click-through rate (CTR), lower cost-per-click (CPC) and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment.

The feature allows users to check all incoming links from various URLs to their website’s domain and root domain. Plus, it gives them insight into their domain’s authority and geolocation. The anchor text linking to their website along with URLs, target web pages, titles of linking, etc. combined with the link’s weight of the competitor’s domain is more than enough information to form of a killer SEO strategy. 

Now the Domain vs. Domain tool is a rather unusual visual tool which allows you to compare up to 5 different domains. You can then compare and contrast data from all of the domains. It is handy for SEO experts who want to conduct and later update their competitive analysis of the industry and where they fit in. The Venn algorithm uses diagrams and other essential bits of data to give you a pretty good idea of where your website is placed in the grand context of the niche.
In addition to the core tools that are part of SEMrush’s main package, the company has over the years introduced a few separate tools addressing various aspects of content optimization. Some of these tools are still in beta while others are not. Also, they require a separate subscription apart from the main SEMrush suite. Though currently they are free if you’re already part of the SEMrush ecosystem and using their tools. But some things could change later on depending on how well these serve users and what additional features are added.
Brand Monitoring is essential since it allows you to figure out how popular the brand is becoming. Each time a customer or some other business mentions your brand on a blog or social media post it has a positive effect on your image and also on SEO. The tool will provide you with information if someone or some entity has mentioned your brand. So, you know who is talking about the brand and if what they are saying is negative, positive or neutral. That will give you some ideas as to if you should follow up on those mentions or leave them alone.

Competitor backlink audit – Analyse the link profile of your competitor and research the opportunities, to match your, or even better outperform your competitors link profile and subject authority. When performing an competitor backlink audit you should also analyse inbound links pointing to top performing pages, so you don’t miss out on valuable link opportunities.

Jonathan, when an Internet user searches through Google, then he enters, at that moment, his thoughts in the form of queries. For Google to analyze the query and display the results, there are rankings according to their own algorithms. However, Google also shows users the ads that are of interest related just to the users’ query. These ads at Google are called Adwords and they show an extremely high degree of success because they see ads directly related to the users’ query.
There are two ways to try SEMrush the first is to use our nifty little widget. Just enter the keyword or your website to get a detailed report. The report will outline things like keywords, search volume and a couple of other things. It gives you a sort of taster as to what kind of potential it has to offer, so you know what to expect when the tool is applied in the real world. The widget will convince most people if the tool is something they need from the get-go.
A few years back we decided to move our community forum from a different URL (myforum.com) to our main URL (mywebsite.com/forum), thinking all the community content could only help drive additional traffic to our website. We have 8930 site links currently, which probably 8800 are forum content or blog content. Should we move our forum back to a different URL?
SEO and SEM go hand in hand but are very much different from each other. Search Engine Optimization is a technique by which you improve your search rank and drive traffic to your website. Search Engine Marketing is rather a broader term that encompasses SEO as well. It includes paid or sponsored advertisement, ensuring more visibility of your website.
I have been using this Tool for around two years for generating SEO reports for my client and company as well. There are different features which i like most, for instance- Backlink checker, Traffic analytic and domain vs domain. Semrush is the best tool I ever used to do Search Engine Optimization. When it comes to backlink then Semrush is my favorite due to its accuracy and specificness. In addition, Semrush has also helped us to improve our website's search engine ranking by providing insights. The tool also provides a management feature where we can add our project and work on them for a long time. Its been an awesome journey with Semrush. The tool enables us to work on different projects at the same time.
Now the Domain vs. Domain tool is a rather unusual visual tool which allows you to compare up to 5 different domains. You can then compare and contrast data from all of the domains. It is handy for SEO experts who want to conduct and later update their competitive analysis of the industry and where they fit in. The Venn algorithm uses diagrams and other essential bits of data to give you a pretty good idea of where your website is placed in the grand context of the niche.
Ahrefs isn't cheaper and has a less appealing interface and layout. SEMrush is aesthetically pleasing, but you need to be willing to allocate budget to it and to make use of the comprehensive array of tools it brings to the table to recoup that investment. Free plans might suit if you only want 10 keywords to look at; if not, buckle up. Use it right, and it'll be worth it.
Thank you for the great checklist. It is really useful and gave us a couple of new hints on optimization process. We’ve been using WebSite Auditor and found it exremely helpful in site’s structure and content analysis, bringing all the statistical information on the validation errors, social mentions, duplicate stuff, etc. under one roof. Still there is so many different SEO information you sometimes cannot understand what to start with. Fortunately you answered this question. Thank you again!
We realize that when you make a decision to buy SEO Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and SEMrush reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with SEMrush. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

It's easy to use to in terms of just dropping in a domain or keyword for quick metrics. I also like that you can compare 5 domains. It has been really easy for me to teach our content strategists how to use the tool, even thought they are not as technically savvy. This was the first tool I learned to use for SEO, and it's definitely easy to catch on as a beginner and you do not need extensive technical knowledge.


The feature also gives you information about whether the competition is using high-volume keywords or ones with a long-tail to get their ranking. Plus, another important thing the report provides is a look into if the competition is using branded ad copy or branded keywords for better conversions. You’ll also learn how long the competitions’ ads have been around which tells you exactly how successful a campaign was during the year, season or specific periods. All of this is information which can be used to boost your own campaign.
Spy On Competitors’ Best Performing PLAs: Which of the competitions’ product listing advertisements are showing up the most on Google? What do the ads look like, well that’s where this tool can help. The PLA Copies report shows you copies of the competitions’ advertisements via Google’s Shopping. You’ll see each ad as well as the number of keywords that bring up those ads in Google Shopping Results. This allows you to pick up the top performing ads used by the competition, analyze how they work, and you’ll know what Google prefers the most and then use them for yourself. The tool’s filters allow you to sort data by Product Price or Product Title. Plus, you can narrow the search to ads that are relevant to your business. Also, all reports can be exported in CSV, XLS and CSV formats.
SEMrush could help me a ton with SEO at the moment. I have had two businesses before. I currently work full time for a construction business doing marketing and application development. The reason i no longer have a business is because i couldn’t afford to pay the monthly office space. I lost my team because there wasn’t enough sales coming in. I was trying to gain a large audience by focusing on content and free material. However, it did not produce the results i was hoping for and resulted in me being in debt. I’m 27 years old, still going to school, and working towards my dream. This could help me out tons.. and i have always followed your awesome blog. Give me a chance Matt!
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