Terrific blog post. So much great stuff here. Just wondering about Step #16. When you promote your Skyscraper post across multiple social media channels (FB, LinkedIn, etc.) it looks like you are using the exact same introduction. Is that correct? For LinkedIn, do you create an ARTICLE or just a short newsfeed post with a URL link back to your website?
The organic search report provides SERPs or Search Engine Ranking Position that the competition is targeting. That will enable you to target the same keywords as you compete for the top spot. Also, SEMrush’s organic Search Report allows you see the best performing keywords that your competitors are using to drive traffic as well as a list of new competitors which may otherwise be missed or not been fully aware of with any other tool. It also allows for the monitoring of competitor rank changes of different domains you choose. So, you are always hot on their heels.

Hi Faizan, glad you found it useful. Yes, SEMrush is definitely one of the best SEO tools out there. When you’re doing keyword research, don’t go for KD score, instead pick low volume keywords with 100 or even 50 monthly searches. And target long tail keywords so you can get traffic from multiple keyword phrases. It might take a good 3 months to get the traffic from search engines if you go that way.
However, most people prefer to use their local language so the queries generated by American customers will differ from Europeans. Also, some search terms will be misspelled because people are in a hurry to find what they want or maybe using a mobile device to type. So, knowing which keywords international users are typing in to get what they want will provide additional advertising opportunities which could yield better results with a lower price tag.
You can hire me for as low as $2500 to do pure white hat SEO boosting this page’s authority and this site’s authority as a whole, which enables you to rank up higher in Google when you write a new post or it even boosts your already written live posts. You now have my email :) if you need me, just drop me an email, and we can take it on from there… 

Have you ever received a warning from Google Chrome to not visit a page? It will block the page and prevent you from going there because of some security issue. We begin by ensuring your website passes a SSL Certificate Validity Check. This a whole range of security protocols that should be within your website’s coding or built-in to the domain. It shows the world that your site is trustworthy!
Social media is by far one of the best ways for a business to engage with their target audience and consequently create brand awareness. The Social Media Tracker tool by SEMRush affirms the need for companies to use social media but turbocharges their effort. The tool provides information on things like the top performing posts by competitors so that businesses can see what they have done correctly to engage with people then compare that with their own engagement. This type of comparison is invaluable since it allows companies to hone their social media campaign based on what’s working for the competition.
Spy On Competitors’ Best Performing PLAs: Which of the competitions’ product listing advertisements are showing up the most on Google? What do the ads look like, well that’s where this tool can help. The PLA Copies report shows you copies of the competitions’ advertisements via Google’s Shopping. You’ll see each ad as well as the number of keywords that bring up those ads in Google Shopping Results. This allows you to pick up the top performing ads used by the competition, analyze how they work, and you’ll know what Google prefers the most and then use them for yourself. The tool’s filters allow you to sort data by Product Price or Product Title. Plus, you can narrow the search to ads that are relevant to your business. Also, all reports can be exported in CSV, XLS and CSV formats.
The PPC Keyword Tool is designed to help you create a successful PPC campaign by building the perfect keyword list. You can get keywords from various sources, narrow down the list, get rid of ones that cause competing ads of your own, remove duplicates and get recommendations. All of which can be further whittled down to ensure that you get the best bang for your buck with PPC campaigns.
SEMrush was originally created to provide e-commerce entrepreneurs with a host of powerful tools which they could use to boost their marketing efforts. The tools focus on every aspect of marketing like PPC, SEO, content marketing, keyword research, SERPs, backlinks, content marketing, social media, etc.  We provide a complete and detailed analysis of each tool and feature in the context of how it helps businesses improve their reach and consequently do more business below.

Recommended Keywords: In my opinion, this is the most important feature because it is hard to rank for a given keyword without using related keywords a couple of times. So, you can’t rank a plumbing page without mentioning water, pipes, and faucets. It recommends keywords which are marked in gray and once they are used those keywords turn green. That’s an excellent visual indicator of which keywords were used.
Faizan, since you have a new blog, so you should go for least competitive keywords. You can use SEMrush Keyword difficulty (KD) metrics while doing keyword research for your niche. Don’t target keywords that has more than 50 KD and monthly search volume should not be more than 500-600. Please let me know in case you have any additional question for me.

If you are looking for keywords in languages other than English, you will find Keyword Tool's features very useful. Keyword Tool allows you to pull keywords from 192 Google domains and use 83 Google language interfaces to generate keyword suggestions. That way we make sure that the generated keywords will be relevant to the country and/or language that you are creating your content for.


As of September 2014, YouTube's own keyword tool stopped working. It was moved over to Display Planner's AdWords video keyword suggestions. To use it, you need to have an Google Ads account. Just like the non-existent YouTube keyword tool, it was created to facilitate paid video and ads promotion. Which is why keywords that you will find there might not be closely related to the topic that you want to cover.
Brian, I’m going through Step 3, which is referring to the one version of the website. I found a very good free tool (https://varvy.com/tools/redirects/) to recommend. It checks on the redirect and gives you a visual number of hops. More hops mean more delay. For example, if I use your manual method to check on https://uprenew.com, all looks good. However, if I use the tool and check, I realize there is an unnecessary 1 hop/delay, whereby I can fix it. Hope this helps. : )
Step 2: For Example, here I am using this tool for content ideation tool to lookup the content ideas for “dog training” and click the Get Content Ideas button. After a while SEMrush will fetch the relevant data and shows up the topic research results with popular subtopics, headlines and questions asked for the keyword. The tool will provide expandable cards with relevant subtopics. On this screen, you will get 4 different tabs. they are Cards, Explorer, Overview, and MindMap.  
Hi Faizan, glad you found it useful. Yes, SEMrush is definitely one of the best SEO tools out there. When you’re doing keyword research, don’t go for KD score, instead pick low volume keywords with 100 or even 50 monthly searches. And target long tail keywords so you can get traffic from multiple keyword phrases. It might take a good 3 months to get the traffic from search engines if you go that way.
SEO and SEM go hand in hand but are very much different from each other. Search Engine Optimization is a technique by which you improve your search rank and drive traffic to your website. Search Engine Marketing is rather a broader term that encompasses SEO as well. It includes paid or sponsored advertisement, ensuring more visibility of your website.
Provides a great deal of data in an easily consumable format and with the ability to export to excel which makes adding SEM data to our reports simple. SEMrush makes doing keyword, organic and competitor analysis lightning fast which reduces our time spent gathering data and gives us more time to work with the metrics and provide better strategies to our clients.
Have you ever received a warning from Google Chrome to not visit a page? It will block the page and prevent you from going there because of some security issue. We begin by ensuring your website passes a SSL Certificate Validity Check. This a whole range of security protocols that should be within your website’s coding or built-in to the domain. It shows the world that your site is trustworthy!
Brand Monitoring is essential since it allows you to figure out how popular the brand is becoming. Each time a customer or some other business mentions your brand on a blog or social media post it has a positive effect on your image and also on SEO. The tool will provide you with information if someone or some entity has mentioned your brand. So, you know who is talking about the brand and if what they are saying is negative, positive or neutral. That will give you some ideas as to if you should follow up on those mentions or leave them alone.
Many thanks for the insightful write-up on today’s approach to business building. I am particularly intrigued by your detailed explanation on keyword research and what better way to do it than to leverage on a tool that is a cumulation of years of marketing experience. SEO has evolved more and more into a complex and more buyer-focused process and I’m glad that there are people and tools like SEMRush to assist. Looking forward winning a copy.
Setting up the SEO Writing Assistant is pretty easy and is available at present only for the Google Chrome browser and WordPress. It is compatible with Google Docs which is a good start. To begin with, you need to head over to the download page, log-in (if you don’t have an account one will need to be created), choose to install the browser plugin and activate it post installation.
If you want to make a popular YouTube video, you should make it based on a good idea. That is why so many video creators are constantly looking for good YouTube video ideas, especially those looking for ways on how to make money on YouTube. Actually, there is an infinite source of excellent YouTube video ideas that you can get access to at any time!

Here’s where SEMrush pro free account comes in handy. When you enter any of your competitor’s website URL in the backlink section on SEMrush, it gives you the details of the Page Score (newly launched this feature), the titles of the backlinks and URL’s of source along with all the additional details like Anchor text, External links and Internal links to the URL you enter.
As of September 2014, YouTube's own keyword tool stopped working. It was moved over to Display Planner's AdWords video keyword suggestions. To use it, you need to have an Google Ads account. Just like the non-existent YouTube keyword tool, it was created to facilitate paid video and ads promotion. Which is why keywords that you will find there might not be closely related to the topic that you want to cover.
Whether searching for a product or determining what others are buying, entering a keyword is the first step. Select the ebay longtail keywords from the list that are most relevant and download them. By typing the results into Ebay, you will quickly see if there is a demand for your product. As a buyer you will get the most relevant products to your search.

Your article reaches me at just the perfect time. I’ve been working on getting back to blogging and have been at it for almost a month now. I’ve been fixing SEO related stuff on my blog and after reading this article (by the way is way too long for one sitting) I’m kind of confused. I’m looking at bloggers like Darren Rowse, Brian Clark, and so many other bloggers who use blogging or their blogs as a platform to educate their readers more than thinking about search rankings (but I’m sure they do).
It's easy to use to in terms of just dropping in a domain or keyword for quick metrics. I also like that you can compare 5 domains. It has been really easy for me to teach our content strategists how to use the tool, even thought they are not as technically savvy. This was the first tool I learned to use for SEO, and it's definitely easy to catch on as a beginner and you do not need extensive technical knowledge.

Where do I begin? Keyword research, competitive audits, keyword tracking, social monitoring, local listing monitoring are just a few of the things you can do with the tool. It's got pretty much everything you ever need. I particularly like the historical data in the keywords report which allow you to track your historical listings/rankings on a page by page basis.
SEMrush is so feature rich it's like your most favorite desert and after dinner drink all in one - with second helpings included! The keyword data, the social posting tool, the competitor data and more is simply incredible. The training tools, special webinars, and all the support SEMrush offers clients is of tremendous value over and above all its functionality as an SEO/SEM tool.

Hi Ankit, Good article. I just browsed through the website of wordtracker dotcom. I have a few doubts around keywords.What do you mean by long tail key words? Are there different kinds of key words available? Is it the same as key words..? I can think of at least a 100 key words at a given time. How many keywords does wordtracker offer at the rate it charges us at $27.


With SEMrush I solved the problem about monitoring main competitor's sources of traffic. Benefits are multiples, I highlight: increase of organic traffic and Google ranking improvements. Technical audits are also very helpful if you work with developers. SEMrush is a all-in-one platform, you can use it for marketing, SEO and Technical improvements.
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