SEMrush was originally created to provide e-commerce entrepreneurs with a host of powerful tools which they could use to boost their marketing efforts. The tools focus on every aspect of marketing like PPC, SEO, content marketing, keyword research, SERPs, backlinks, content marketing, social media, etc.  We provide a complete and detailed analysis of each tool and feature in the context of how it helps businesses improve their reach and consequently do more business below.

Start by going to the Keyword Magic Tool or click on the Topic Research, enter in a seed keyword that you’re targeting and analyze the table of all the related keywords. Then choose one with a difficulty score of around 65 or below. Open the SEO Content Template, enter the selected keywords from the tool and review the template suggestions. The template will continue to provide you with recommendations and allows you to see how well it's going. It also ties in with the SEO Writing Assistant plugin for WordPress and Google Docs.
It will also track how many shares your article got on Twitter, Google+, Facebook and LinkedIn. Additionally, it is possible to dig deeper and see the overall number of shares that have changed. It also allows you to track backlinks your article may have received and provide you with a so-called trust score in addition to a page score of the source of every backlink.
What I like best is the number of tools offered to manage your client work. Two items I rely on weekly are site audits and search visibility tracking. In addition to this, there are tools offered for organic and paid competitor research which are fairly thorough, as well as optimization recommendations and backlink opportunity reports which can be useful, once the necessary setup has been process. Overall, SEMrush has become a fairly robust tool in the past couple years.

This isn’t the only tool that mines Google Autocomplete. There’s also KeywordTool.io, but that restricts results to ~700 keywords. Infinite Suggest is another alternative. But, despite the name, it doesn’t seem to find anywhere near the number of keywords that Keyword Sh*tter finds. And there are tons of other Google Autocomplete miners, too. Google “google auto suggest tool” for more. There’s also this tool from SEOChat. It mines autocomplete suggestions from Google, Bing, Amazon, and YouTube.
Do you know that there are millions of people that are searching for something on YouTube every single day? Fortunately, YouTube is trying to make it easier for people to find what they are looking for. Which is why every time you make a search on YouTube, you will see a list of suggested terms as you start typing your search query. Usually, the most popular and relevant YouTube searches show up in these suggestions.
In addition to the core tools that are part of SEMrush’s main package, the company has over the years introduced a few separate tools addressing various aspects of content optimization. Some of these tools are still in beta while others are not. Also, they require a separate subscription apart from the main SEMrush suite. Though currently they are free if you’re already part of the SEMrush ecosystem and using their tools. But some things could change later on depending on how well these serve users and what additional features are added.
Competitor backlink audit – Analyse the link profile of your competitor and research the opportunities, to match your, or even better outperform your competitors link profile and subject authority. When performing an competitor backlink audit you should also analyse inbound links pointing to top performing pages, so you don’t miss out on valuable link opportunities.
Competitor Backlink Audit: Analyze the link profile of your competitors and look for opportunities that can help improve your own link building and search performance. Whenever you perform a competitor backlink check or audit, you must also check the inbound links that are pointing to top ranking pages so you wouldn’t miss out on important link opportunities.
Awesome information Dear publisher but there are a number of alternatives that are better than SEMrush like Moz is incredible for all clients. It has a complete toolbox, an asset focus and a Moz people group for interfacing with other individuals who are overseeing SEO programs. Moz is a top SEO device supplier that utilizations both fundamental and propelled research devices to help you in your website improvement,
Many websites rely on other traffic generation methods such as traffic from social media, email, referrals, and direct traffic sources over search engines. For sites like these, SEO errors aren’t as important because search engines aren’t their #1 traffic source. For a smaller website, a couple of errors can have a much bigger negative effect than those same errors on a larger website.
What I like the most about Monitor Backlinks is that we can keep track of every single link, and that we can see the status of those links when they change or become obsolete. The details and the whole overview of Monitor Backlinks, is exactly what I need and no more, because there are a lot of SEO programmes on the market today, which promise to do what's necessary, but don't. Monitor Backlinks is exactly what I need for my SEO, and no more than that needed.
Even though you may be running a pretty good backlinking campaign in a bid to get backlinks from highly reputed sources you can’t control the sites linking back. Also some website you may not want to be affiliated with in any way. So, to protect your website from being penalized because of being affiliated with so-called “bad websites” the backlink tool can help you find and disavow those links.
If you are looking for keywords in languages other than English, you will find Keyword Tool's features very useful. Keyword Tool allows you to pull keywords from 192 Google domains and use 83 Google language interfaces to generate keyword suggestions. That way we make sure that the generated keywords will be relevant to the country and/or language that you are creating your content for.
The My Reports tool also enables the creation of custom reports complete with your business’s logo, annotations, comments, and other features. All of the custom report features exist to highlight and clarify your findings, structure, etc. You can also use pre-defined templates which makes it possible for anyone in your team to create a report and even schedule its creation.
Get Product Feed Insights: While Google AdWords may use keywords to decide if an ad should be shown product listing ads tend to manipulate the product feeds. So, the competition’s PLA feed is a secret, but that’s where this feature comes in. The Position Report generated shows keywords that are signaling their listing to show ads, their PLA’s ranking in search results, the PLAs that are popping up for each keyword, and a promoted product’s price and title amongst a few other things.

Keyword research is the bread and butter of any SEO campaign. You can’t have a SEO campaign without a defined list of primary and secondary keywords along with long and short tail keywords. It is so important that we don’t think that there is an SEO tool out there that does not have a keyword research tool in one form or the other. However, SEMRush’s keyword research tool is amongst the best.

SEMrush is an extremely popular SEO software which encompasses a host of tools for social media, website audits, rank tracking, etc. It is considered the gold standard when it comes to competitive analysis features. The features provide users with valuable information about their competition, link building, display advertising, organic search, and paid search. All that information allows you to see how well the competition is performing which in turn helps you decide which are the best strategies to use in your own SEO campaigns. Plus, it shows why some of the competition is doing poorly so that you can avoid what clearly isn’t working for them.


Many thanks for the insightful write-up on today’s approach to business building. I am particularly intrigued by your detailed explanation on keyword research and what better way to do it than to leverage on a tool that is a cumulation of years of marketing experience. SEO has evolved more and more into a complex and more buyer-focused process and I’m glad that there are people and tools like SEMRush to assist. Looking forward winning a copy.

Many thanks for the insightful write-up on today’s approach to business building. I am particularly intrigued by your detailed explanation on keyword research and what better way to do it than to leverage on a tool that is a cumulation of years of marketing experience. SEO has evolved more and more into a complex and more buyer-focused process and I’m glad that there are people and tools like SEMRush to assist. Looking forward winning a copy.
We use the tool mainly to help with our SEO clients. Personally, I like the rating tool on the page. I think it's a great way to compare your page with the top 10 ranking pages for a specific keyword. The site audit in particular can offer quick answers. SEMrush is our main SEO tool and really does it all, especially with the massive updates from last year. Track keyword ranking positions, offer some keyword search tools and compare the domain with others related to it. You can also automate reports that are labeled blank. It also performs domain analysis, tracking of backlinks and audits of sites that we use all the time in our SEO business.
It's easy to use to in terms of just dropping in a domain or keyword for quick metrics. I also like that you can compare 5 domains. It has been really easy for me to teach our content strategists how to use the tool, even thought they are not as technically savvy. This was the first tool I learned to use for SEO, and it's definitely easy to catch on as a beginner and you do not need extensive technical knowledge.
SEMrush is one of the most comprehensive SEO and SEM tools out there. However, it is not a tool for the budding entrepreneur who is still getting to grips with laying out their website or has no idea what a landing page is. It is a powerful tool that requires a degree of experience. Some tools are obviously more complex than others. Then there are tools that some businesses may never use. Though in the grand scheme of things the goal of every feature ranging from its backlinks monitoring to keyword research, competitor analysis is to give you a leg up on the competition.
Competitor backlink audit – Analyse the link profile of your competitor and research the opportunities, to match your, or even better outperform your competitors link profile and subject authority. When performing an competitor backlink audit you should also analyse inbound links pointing to top performing pages, so you don’t miss out on valuable link opportunities.
Another essential sub-feature of the Display Advertising feature is their SEM AdSense Publisher’s Report. The report outlines the other websites on which your competition is advertising and enables you to find sites you’ve yet to use to promote your own business. This type of information is excellent for local advertising where an ad on the right local website can make a huge difference.
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