As of September 2014, YouTube's own keyword tool stopped working. It was moved over to Display Planner's AdWords video keyword suggestions. To use it, you need to have an Google Ads account. Just like the non-existent YouTube keyword tool, it was created to facilitate paid video and ads promotion. Which is why keywords that you will find there might not be closely related to the topic that you want to cover.
General SEO research for writing new content pages on my company's website and looking at keyword gaps compared with competitors. It is very beneficial to see quick results and nice to be able to compare various domains in one view. An SEO tool is necessary when auditing pages on your site or other sites. I use it now internally, but used to work at an agency where I used it on websites in many different industries. It works well across different industries and has not lacked in terms of collecting more bizarre, unique terms.
The only tool which hasn’t received much of an update is the SEO audit tool, but then again it wasn’t broken or lagging in the first place. So, despite it not receiving much love from the developers, it is still one of the best features. It is comprehensive, descriptive and useful even for someone who's taken on the gigantic job of doing their own SEO. It gives everyone a good overview of how well things are going.

Backlink Geolocation: Do you have any idea how to know where the backlinks are coming from to your website geographically speaking? SEMRush’s Backlinks tool provides you with geo distribution widgets like pie charts, graphs and a world map that will give you the answer to this question. It is invaluable information for anyone doing local SEO. The data is sorted by IP address, the number of links from each IP, the way they are distributed by country and top-level domains.
SEMrush was originally created to provide e-commerce entrepreneurs with a host of powerful tools which they could use to boost their marketing efforts. The tools focus on every aspect of marketing like PPC, SEO, content marketing, keyword research, SERPs, backlinks, content marketing, social media, etc.  We provide a complete and detailed analysis of each tool and feature in the context of how it helps businesses improve their reach and consequently do more business below. 

Being able to see which keywords are driving to a specific domain is invaluable. Also having detailed keyword research with search volume and difficulty as well as recommendations makes it essentially a one-stop solution. Also, all of the new features that have been added over the years, the keyword magic tool and the disavow tool have been life savers.
Here’s where SEMrush pro free account comes in handy. When you enter any of your competitor’s website URL in the backlink section on SEMrush, it gives you the details of the Page Score (newly launched this feature), the titles of the backlinks and URL’s of source along with all the additional details like Anchor text, External links and Internal links to the URL you enter.
If you are doing competitive analysis for clients or prospects this tool is a must have tool. The API interface is a great way to enhance links to other evaluation tools, but that part is probably is not for technically faint of heart. The site audits are fairly easy to use and exploit, for top level insights and seem to have a much greater depth of capability than I have taken advantage of just yet. Site audits are helpful for evaluating key clients, and provides on-going regular emails as to how each site is doing.

The tool also helps you discover and follow the hottest topics in your niche via the nifty hashtag reports. You can see which hashtags are making posts more engaging and take a peek at what your competitors are doing. Plus, it allows you to see who has mentioned you, your brand or products with a comprehensive “Mentions” report. The report also helps you discover PR opportunities.
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