Pros: The main thing about Semrush is versatility and SEO functionality, but beside SEO there are lot of things you cqan do with, such as: brand monitoring, position tracking, SEO ideas and backlink audit. If you are not familiar with it, you can watch tutorials which are extremely helpful, but the one thing you should now is that you might be overwhelmed with lot of information about this platform. The price is affordable but it might be expensive for small size businesses. I like the competitor tracking because it is useful and it allows you to see competitor backlinks.

Google’s bots crawl your site to determine its quality, and correct technical on page optimization is one of the main signals used. When you optimize your page based on the recommendations of the website analyzer, you can increase your organic traffic, improve ranking positions, and stay competitive against other sites ranking for your target keywords.
I like it and it is a very good tool. But I mainly focus on small businesses, and I often find SEMRush a bit expensive. Plus, I do SEO and not SEM, and I'd pay less for a plan with SEO tools only. I recommend to do a trial first: the keyword and page analysis are amazing and I think they are really helpful when it comes to optimize every page of a website. Plus, SEMRush competitive analysis allows you to compare the SEO/SEM/domain strenght etc. performances of several websites of your choice, so that you can take action and improve your rankings.

Still I double check to see what softwares are providing the real results. Some are lacking in a few areas and some use the same Google Keyword planner to fetch keywords. When it comes to keywords and PPC you need a lot. When it comes to keywords and website optimisation you need comptetitor analysis. This is done from several sources to ensure the best data is gathered. Using the free version of SEM Rush it is limited in what it provides. Would also love to see the insides of the GURU account. Thanks again for a great read.


Traffic over time: You can find out the traffic trend of the competitor website from this chart. Very useful to know their content marketing strategies. A steady increase of traffic line showcases that they use white-hat SEO strategies and use proper content marketing strategies. On the other hand, quick bump up of traffic and a quick breakdown of traffic reveals that the particular website has used black-hat SEO tactics and Google has penalized it.
If you are doing competitive analysis for clients or prospects this tool is a must have tool. The API interface is a great way to enhance links to other evaluation tools, but that part is probably is not for technically faint of heart. The site audits are fairly easy to use and exploit, for top level insights and seem to have a much greater depth of capability than I have taken advantage of just yet. Site audits are helpful for evaluating key clients, and provides on-going regular emails as to how each site is doing.
General SEO research for writing new content pages on my company's website and looking at keyword gaps compared with competitors. It is very beneficial to see quick results and nice to be able to compare various domains in one view. An SEO tool is necessary when auditing pages on your site or other sites. I use it now internally, but used to work at an agency where I used it on websites in many different industries. It works well across different industries and has not lacked in terms of collecting more bizarre, unique terms.
Using the Organic Traffic Insights tool, you can get a list of keywords for which every one of your website’s pages are indexed for and the search volume they are bringing in along with the amount of traffic and raking position.  Additionally, you will also be able to consolidate your Google Search Console and Analytics data into a single place from where you can quickly view and discover all the keywords driving traffic. You’ll also know which URL is getting the most traffic and which is driving the highest number of conversions.
Love how you just dive into the details for this Site Audit guide. Excellent stuff! Yours is much much easier to understand than other guides online and I feel like I could integrate this to how I site audit my websites and actually cut down the time I make my reports. I only need to do more research on how to remove “zombie pages”. If you could have a ste-by-step guide to it, that would be awesome! Thanks!
The Backlink Analytics tool can provide lengthy lists of competitor's backlinks that can be exported in spreadsheet formats. You can see your competitors backlink strategies including legitimate (blogs, directories) and illegitimate methods for gaining domain and site authority on Google. I also appreciate the keyword rankings, as it allows for easy reporting and tracking of SEO optimization strategies and keyword campaigns. Great tools for tracking keywords campaigns against similar business as well.
This isn’t the only tool that mines Google Autocomplete. There’s also KeywordTool.io, but that restricts results to ~700 keywords. Infinite Suggest is another alternative. But, despite the name, it doesn’t seem to find anywhere near the number of keywords that Keyword Sh*tter finds. And there are tons of other Google Autocomplete miners, too. Google “google auto suggest tool” for more. There’s also this tool from SEOChat. It mines autocomplete suggestions from Google, Bing, Amazon, and YouTube.

Hi, Brian. Thank you for the great article. I have a question about the part about 4 website addresses. Ours currently is set to https://www., and we would like to change it to just an https:// as the main website. Will this hurt our current link profile, or will everything stay the same? This might be a foolish question, but we are a bit worried. Thank you.
Important note: The code is already active and will remain active for the next couple of days only. It gives 14 day free access to SEMrush Pro account. You are required to enter the credit card information to sign up for the above trial, but you can cancel it at any time before the trial expires and if you forgot to, within 7 days after you get billed (guaranteed refund time). So you won’t lose anything if you are not satisfied with their features.
Pavan, I would suggest you to give a try to it. Its a win-win situation for you as you will have free access to SEMrush pro version worth $47 for 14 days and you are not going to lose anything. If you like it, continue using it. With the kind of features SEMrush is offering, there is no alternative as such. With SEMrush, you can track 500 keywords with Pro version (price $99.95) and with Moz, you have to pay $99 for tracking 300 keywords only. So feature wise, SEMrush is much better than Moz or any other SEO/SEM tool available in the market.
Over the past few months, we have been receiving a lot of requests from people to review SEMrush. One big reason is that it is touted as one of the best SEO software out there especially when compared to competitors like Ahrefs and Majestic. Don’t take me wrong both Majestic and Ahrefs are great, too but SEMrush has its own set of unique strengths that when leveraged properly can yield excellent results in the form of favorable rankings. That’s why we’ve taken the time and put in a lot of effort to write this SEMrush Review.
Quick tip: While doing keyword research with SEMrush, do not select the keywords with search volume more than 1000 per month, as they require a lot of efforts to get required traffic for your site. Choose the keywords between 500 to 1000 per month search volume (or even below) so you can get top 3 or at least first page rankings even if you’ve a new website. 

Don’t know how many of your keywords are currently ranking at the top of Google search results? Or are you finding it hard to track all your keyword positions? If yes, SEMrush can help you track all of your keywords. It creates a list of all the keywords at one place and helps you check their positions whenever you logged into the SEMrush pro account.

Your article reaches me at just the perfect time. I’ve been working on getting back to blogging and have been at it for almost a month now. I’ve been fixing SEO related stuff on my blog and after reading this article (by the way is way too long for one sitting) I’m kind of confused. I’m looking at bloggers like Darren Rowse, Brian Clark, and so many other bloggers who use blogging or their blogs as a platform to educate their readers more than thinking about search rankings (but I’m sure they do).
Thanks so much for offering this helpful tool. It is very useful. In case you want feedback, I think it would be great if you could please also consider including another column to display the linked page (i.e., the actual page that the backlink goes to on the domain). When selecting “All pages on this domain” it is difficult to know which page each backlink is going to on the domain. Thanks for your consideration.

It Gives a substantial amount of information in a simply usable file format and having the ability to export the data to excel, that makes adding SEM information in our reports easy. SEMrush can make carrying out keyword research, competitor analysis with super fast speed, which lowers our time spent collecting information and provides us additional time to utilize the metrics and gives much better techniques to our customers.
As of September 2014, YouTube's own keyword tool stopped working. It was moved over to Display Planner's AdWords video keyword suggestions. To use it, you need to have an Google Ads account. Just like the non-existent YouTube keyword tool, it was created to facilitate paid video and ads promotion. Which is why keywords that you will find there might not be closely related to the topic that you want to cover.
Offer Details: Offer expires 9/30/2018 (midnight Pacific Time), and is available only to qualified advertisers who meet the following eligibility criteria: Open to new and verified Bing Webmaster Tools account holders who own their own Website and open a new Microsoft Advertising account; a “new” account is one that has been open fewer than 30 days prior to the date of coupon redemption. Your account will be evaluated daily to verify you meet the eligibility criteria. When criteria is met, a Microsoft Advertising coupon will be sent to each qualified advertiser by email in approximately 3 business days from date of verification. See full offer details here.

It provides a considerable quantity of info in a simple format and having the capacity to export the data to excel, which makes adding SEM info in our reports simple. SEMrush makes the keyword research so simple, also the competitor analysis with quick speed, which enriches our time collecting data and provides us extra time to use the metrics and provides better methods to our clients. They provide training to all of its users and definitely will even certify you with your SEO expertise.
Provides a great deal of data in an easily consumable format and with the ability to export to excel which makes adding SEM data to our reports simple. SEMrush makes doing keyword, organic and competitor analysis lightning fast which reduces our time spent gathering data and gives us more time to work with the metrics and provide better strategies to our clients.

One of the biggest predictors of your SEO success is the difficulty of the keywords targeted. The more difficult and highly competitive that keyword is the more effort, time and money it will require. Even though it is a generalized SEO statement using the Keyword Difficult Tools helps to predict if you’ll be able to rank for that keyword. It uses a number system and overall system which ranks the keywords based on how hard it is to target. 

We realize that when you make a decision to buy SEO Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and SEMrush reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with SEMrush. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.
Many thanks for the insightful write-up on today’s approach to business building. I am particularly intrigued by your detailed explanation on keyword research and what better way to do it than to leverage on a tool that is a cumulation of years of marketing experience. SEO has evolved more and more into a complex and more buyer-focused process and I’m glad that there are people and tools like SEMRush to assist. Looking forward winning a copy.
Brand Monitoring also allows you to get insights into how competitors and other industry leaders are creating opportunities which you can seize. You can research their present and past activities which then means you’re able to adopt their best practices and find ways to distribute your content saving you time and money which would otherwise be spent on trial and error. So, in a way you are learning from what the competition is doing right.  

After the audit has been completed, your team will be invited to a presentation in which your SEO specialist will talk through the findings and recommendations. The Three Deep SEO team will walk you and your team though the roadmap to completion so you know what to expect and when. In addition, you will receive a comprehensive analysis of your site’s health. All of these are customized to you and your specific situation.
Check the duration of a campaign: If a competitor has been running an AdWords or any other advertising campaign for a while, there is a good chance it was a success. If the ad copy was only used for a short time, you could assume that either it was not bringing in enough traffic or it was because that was relevant to just a specific fashion, holiday or event. 

Another essential sub-feature of the Display Advertising feature is their SEM AdSense Publisher’s Report. The report outlines the other websites on which your competition is advertising and enables you to find sites you’ve yet to use to promote your own business. This type of information is excellent for local advertising where an ad on the right local website can make a huge difference.
What I like the most about Monitor Backlinks is that we can keep track of every single link, and that we can see the status of those links when they change or become obsolete. The details and the whole overview of Monitor Backlinks, is exactly what I need and no more, because there are a lot of SEO programmes on the market today, which promise to do what's necessary, but don't. Monitor Backlinks is exactly what I need for my SEO, and no more than that needed.
Sure…I do mostly affiliate stuff now but it applies to local too. Say I wanted to do an Amazon aff. site for laptops. I’d google some generic terms like “best laptop 2016” or “laptop reviews” grab the first three or four results of other aff. sites and run them through SEMRush to see what the competition is ranking for see the trends…etc and export the organic results. Lather, rinse and repeat until you have enough keywords.
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