SEMrush’s Marketing Calendar is a work in progress. It isn’t the most powerful tool which will make it worth a purchase yet. Though if you’re already part of the SEMrush ecosystem, this is free for you to use. But it is only useful if you’re managing multiple campaigns. Plus it falls short in the sense that it does not prompt you about approaching deadlines, and events which would be a useful feature in a future update.
The only weakness and something we’ve mentioned above briefly is its somewhat limited backlinks database. The backlink monitoring tool and others aren’t able to grasp the entirety of most link building campaigns. Many backlinks go unreported. While the new hook up with Majestic’s database does improve things slightly, it still isn’t as good as the competition. So, some work needs to be done to enhance backlink audit results. Though this is in no way, a deal breaker especially compared against the backdrop of solid reporting and insights.

SEMrush is hands down the best tool for keyword research. I love that you can do competitor analysis and find the keywords people are searching to go to your competitor's site. You can add all your projects in one big dashboard and see a quick overview of your keyword rankings (I do this every other day to check if my sites were penalized/keywords dropped). The reporting feature is also a great alternative to Google Analytics and we send automated reports to our clients.
There’s a reason why over 2 million people worldwide are using SEMrush. The reason is SEMrush gives you access to a ton of tools that you can use to find traffic generating keywords, analysing your competitors sites, find and fix your website SEO related issues, check out the top performing keywords and pages of your site, compare domains, track your keyword rankings and the list goes on.
SEMRush is one of the best solutions I have found for discovering site errors, getting a great explanation on how to fix it, and even posting for social media. It covers end to end so many of the varied areas of SEO, that it's become an invaluable part of my business. My favorite has been utilizing the ranking tools to see how we compare against competitors, and also tips on getting featured snippets (which we achieved for one client this year!)
Thanks so much for offering this helpful tool. It is very useful. In case you want feedback, I think it would be great if you could please also consider including another column to display the linked page (i.e., the actual page that the backlink goes to on the domain). When selecting “All pages on this domain” it is difficult to know which page each backlink is going to on the domain. Thanks for your consideration.
Here’s where SEMrush pro free account comes in handy. When you enter any of your competitor’s website URL in the backlink section on SEMrush, it gives you the details of the Page Score (newly launched this feature), the titles of the backlinks and URL’s of source along with all the additional details like Anchor text, External links and Internal links to the URL you enter.
Brian, I have a burning question regarding keyword placement and frequency. You wrote: “Use the key in the first 100 words … “. What else? I use Yoast and a WDF*IDF semantic analysis tool to check the content of the top10 rankings. Pretty often I have the feeling I overdo it, although Yoast and WDF/IDF told me I use the focus keyword not often enough.
Your website is the “hub” of your online brand – so, it’s important to have regular checkups to ensure everything is in order. It’s also important to note that your website is a living digital property, it’s typically not stagnant for long periods of time. In any given year, content is added and/or removed from your site. It is for this reason that audits should occur on a regular basis. We recommend that websites be audited at a minimum of once per year. That allows your teams to fix critical issues as they arise.
The tool will help you see where a website’s traffic comes from; how their audience engages with their site; what devices visitors prefer to use; how multiple websites’ audiences overlap and much more. The market intelligence insights found in Traffic Analytics makes it one of the most powerful tools on SEMrush for market researchers, marketing managers, business development teams, and sales teams.
Terrific blog post. So much great stuff here. Just wondering about Step #16. When you promote your Skyscraper post across multiple social media channels (FB, LinkedIn, etc.) it looks like you are using the exact same introduction. Is that correct? For LinkedIn, do you create an ARTICLE or just a short newsfeed post with a URL link back to your website?

The Organic Traffic Insights tool works by combining the Google Search Console and Google Analytics data along with its own algorithm to provide organic traffic data. The tool merges all the data in an easy to understand format which frees you from having to juggle multiple files in Excel. All of this makes it easy to identify which keywords are driving traffic to which URLs. This data comes in handy since you can now tailor the pages based on where the traffic is coming from to boost conversions even further. You will also know the reason behind major traffic swings.
If you are looking for keywords in languages other than English, you will find Keyword Tool's features very useful. Keyword Tool allows you to pull keywords from 192 Google domains and use 83 Google language interfaces to generate keyword suggestions. That way we make sure that the generated keywords will be relevant to the country and/or language that you are creating your content for.
Thanks so much for offering this helpful tool. It is very useful. In case you want feedback, I think it would be great if you could please also consider including another column to display the linked page (i.e., the actual page that the backlink goes to on the domain). When selecting “All pages on this domain” it is difficult to know which page each backlink is going to on the domain. Thanks for your consideration.
Check if there are governmental or educational links: EDU and GOV links are some of the best as they help to improve authority.  So, every SEO professional knows the value of these links as they directly result in an SEO boost. Just a handful of these links can mean a great deal for your website. The tool shows if there are any of these backlinks to your website.
The Competitive Positioning Map: It provides users with instant information of their direct competitors. The report is based on the domain’s natural traffic and the organic keywords they are ranking for in major search engines. The visual representation also shows rivals, your primary weaknesses, and significant strengths compared to the competition.
The Overview Report shows issues which are of the highest priority, and the ones which are most frequently found on the website. If you want to fix a problem that’s reoccurring throughout the website then click on the Issues Report, and it shows all the URLs of all the pages which are affected. While the Page Report shows all the issues on a particular landing page.
Quick tip: While doing keyword research with SEMrush, do not select the keywords with search volume more than 1000 per month, as they require a lot of efforts to get required traffic for your site. Choose the keywords between 500 to 1000 per month search volume (or even below) so you can get top 3 or at least first page rankings even if you’ve a new website.
The feature allows users to check all incoming links from various URLs to their website’s domain and root domain. Plus, it gives them insight into their domain’s authority and geolocation. The anchor text linking to their website along with URLs, target web pages, titles of linking, etc. combined with the link’s weight of the competitor’s domain is more than enough information to form of a killer SEO strategy.
their tools for seo and sem are great, especially the audit tool and campaign tracking. I rely on their customer friendly graphs and competitive intelligence to show customers where they measure up to the competition and where they're performing well. It's really hard to estimate traffic to any particular site, but SEM Rush has some algorithm that calculates it. They also produce great content on their blog and with webinars. They really know who their audience is. I've also found their support to be top notch and are helpful walking you through using the tools features. Campaign tracking and SERP monitoring are also very useful. I've used the site audit feature for years now too.

This isn’t the only tool that mines Google Autocomplete. There’s also KeywordTool.io, but that restricts results to ~700 keywords. Infinite Suggest is another alternative. But, despite the name, it doesn’t seem to find anywhere near the number of keywords that Keyword Sh*tter finds. And there are tons of other Google Autocomplete miners, too. Google “google auto suggest tool” for more. There’s also this tool from SEOChat. It mines autocomplete suggestions from Google, Bing, Amazon, and YouTube.
SEMrush could help me a ton with SEO at the moment. I have had two businesses before. I currently work full time for a construction business doing marketing and application development. The reason i no longer have a business is because i couldn’t afford to pay the monthly office space. I lost my team because there wasn’t enough sales coming in. I was trying to gain a large audience by focusing on content and free material. However, it did not produce the results i was hoping for and resulted in me being in debt. I’m 27 years old, still going to school, and working towards my dream. This could help me out tons.. and i have always followed your awesome blog. Give me a chance Matt!
Step 2: For Example, here I am using this tool for content ideation tool to lookup the content ideas for “dog training” and click the Get Content Ideas button. After a while SEMrush will fetch the relevant data and shows up the topic research results with popular subtopics, headlines and questions asked for the keyword. The tool will provide expandable cards with relevant subtopics. On this screen, you will get 4 different tabs. they are Cards, Explorer, Overview, and MindMap.  
In this article, I will discuss about this SEM tool that can be used to research competitors’ keywords – SEMrush, which I have used in many projects. Writing is no more about just putting up what your readers love but also about searching and finding what readers have been searching and putting them into post, so, that it can drive relevant traffic from search engine. Or, putting it the other way, using these keywords, you can drive highly relevant traffic through ads in search engine.
Love how you just dive into the details for this Site Audit guide. Excellent stuff! Yours is much much easier to understand than other guides online and I feel like I could integrate this to how I site audit my websites and actually cut down the time I make my reports. I only need to do more research on how to remove “zombie pages”. If you could have a ste-by-step guide to it, that would be awesome! Thanks!
Spy On Competitors’ Best Performing PLAs: Which of the competitions’ product listing advertisements are showing up the most on Google? What do the ads look like, well that’s where this tool can help. The PLA Copies report shows you copies of the competitions’ advertisements via Google’s Shopping. You’ll see each ad as well as the number of keywords that bring up those ads in Google Shopping Results. This allows you to pick up the top performing ads used by the competition, analyze how they work, and you’ll know what Google prefers the most and then use them for yourself. The tool’s filters allow you to sort data by Product Price or Product Title. Plus, you can narrow the search to ads that are relevant to your business. Also, all reports can be exported in CSV, XLS and CSV formats.
I have been using this Tool for around two years for generating SEO reports for my client and company as well. There are different features which i like most, for instance- Backlink checker, Traffic analytic and domain vs domain. Semrush is the best tool I ever used to do Search Engine Optimization. When it comes to backlink then Semrush is my favorite due to its accuracy and specificness. In addition, Semrush has also helped us to improve our website's search engine ranking by providing insights. The tool also provides a management feature where we can add our project and work on them for a long time. Its been an awesome journey with Semrush. The tool enables us to work on different projects at the same time.
Find Foreign Keywords: SEMrush has 26 regional databases that contain keywords for each of these languages. The databases are pretty expansive containing keywords for the US, Canada, UK, Russia, France, Germany, Australia, Italy, France, Spain, Belgium, Israel, Denmark, Netherlands, Ireland, Finland, Norway, Hungry, Sweden, Switzerland, Singapore, Brazil, Mexico, Hong Kong, Turkey and Argentina.
With SEMrush I solved the problem about monitoring main competitor's sources of traffic. Benefits are multiples, I highlight: increase of organic traffic and Google ranking improvements. Technical audits are also very helpful if you work with developers. SEMrush is a all-in-one platform, you can use it for marketing, SEO and Technical improvements.
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