Google’s bots crawl your site to determine its quality, and correct technical on page optimization is one of the main signals used. When you optimize your page based on the recommendations of the website analyzer, you can increase your organic traffic, improve ranking positions, and stay competitive against other sites ranking for your target keywords.

The tool allows you to find high-volume keywords as well as long-tail, low competition keywords for you to target. You can easily find an excellent set of keywords to start building your list which will then be used as part of the SEO strategy for the website. Not only that but you’ll get information for the value of each type of keyword, its CPC value, number of results, volume and even ad copies, etc. Plus, there is information about the topmost ranking domains for every keyword. Also, users can analyze keywords for mobile and desktop performance.
If you are doing competitive analysis for clients or prospects this tool is a must have tool. The API interface is a great way to enhance links to other evaluation tools, but that part is probably is not for technically faint of heart. The site audits are fairly easy to use and exploit, for top level insights and seem to have a much greater depth of capability than I have taken advantage of just yet. Site audits are helpful for evaluating key clients, and provides on-going regular emails as to how each site is doing.

The only weakness and something we’ve mentioned above briefly is its somewhat limited backlinks database. The backlink monitoring tool and others aren’t able to grasp the entirety of most link building campaigns. Many backlinks go unreported. While the new hook up with Majestic’s database does improve things slightly, it still isn’t as good as the competition. So, some work needs to be done to enhance backlink audit results. Though this is in no way, a deal breaker especially compared against the backdrop of solid reporting and insights.


Easy to use & manage multiple projects. I love the interface, the help features, all of the SUPPORT with the blogs and videos. Even if you are not an SEO expert, you can quickly get inundated with all of the help available. It covers absolutely every area of SEO - social media, backlinking, tracking rankings, keyword research. And I find it to be pretty affordable compared to using multiple tools.

Have you ever received a warning from Google Chrome to not visit a page? It will block the page and prevent you from going there because of some security issue. We begin by ensuring your website passes a SSL Certificate Validity Check. This a whole range of security protocols that should be within your website’s coding or built-in to the domain. It shows the world that your site is trustworthy!
SEO and SEM go hand in hand but are very much different from each other. Search Engine Optimization is a technique by which you improve your search rank and drive traffic to your website. Search Engine Marketing is rather a broader term that encompasses SEO as well. It includes paid or sponsored advertisement, ensuring more visibility of your website.
The Backlink Analytics tool can provide lengthy lists of competitor's backlinks that can be exported in spreadsheet formats. You can see your competitors backlink strategies including legitimate (blogs, directories) and illegitimate methods for gaining domain and site authority on Google. I also appreciate the keyword rankings, as it allows for easy reporting and tracking of SEO optimization strategies and keyword campaigns. Great tools for tracking keywords campaigns against similar business as well.

Monitor Changes in Statistics: The Display Advertising Feature also allows you to see the changes in statics which depend on the ads and the devices on which they are displayed. Your display campaign will be visible across tablets, PCs, smartphones, etc. All of which results in being able to see which devices are producing the most impressions, check if text ads are doing better than media ads or vice versa and adjust your campaign settings to allow for better interaction.


The tool also helps you discover and follow the hottest topics in your niche via the nifty hashtag reports. You can see which hashtags are making posts more engaging and take a peek at what your competitors are doing. Plus, it allows you to see who has mentioned you, your brand or products with a comprehensive “Mentions” report. The report also helps you discover PR opportunities.
SEMrush Keyword Research feature gives you tried and tested keywords that can help you in improving your website rank in Google’s and Bing’s top results. It also provides you with the value of these keywords in paid as well as organic search, and which top players are using them in their landing pages. There are ton of useful data outside Google Adwords.
Check Domain Competitors: The Advertising Research tool provides a list of common keywords, online competitors’ AdWords spend, and estimation of paid traffic. The system will exclude results which aren’t from the real market of the domain by analyzing the overall number of keywords for every domain and the number of domains’ most common keywords. If the domains have a very high number of common keywords, they can be considered competitors. So, you can then focus attention on your PPC rivals.

The feature allows users to check all incoming links from various URLs to their website’s domain and root domain. Plus, it gives them insight into their domain’s authority and geolocation. The anchor text linking to their website along with URLs, target web pages, titles of linking, etc. combined with the link’s weight of the competitor’s domain is more than enough information to form of a killer SEO strategy.
I like the ability to compare a client’s website to it’s competition. This feature is awesome. Enables side by side comparisons on how you are doing vs competitors for key metrics such as back links, SERP Results, Domain Strength, etc. The information I can get on Organic Search, Paid Search and keywords is also extremely helpful to the work I do. Thanks Matthew for this article. I wish to win this :)

The tool will help you see where a website’s traffic comes from; how their audience engages with their site; what devices visitors prefer to use; how multiple websites’ audiences overlap and much more. The market intelligence insights found in Traffic Analytics makes it one of the most powerful tools on SEMrush for market researchers, marketing managers, business development teams, and sales teams.

I’m a big fan of Semrush however I do find the data more reliable for the bigger markets like the UK and the USA as opposed to Australia or Asian sites. I have generally used it in the past when I have specific projects going on in these larger markets as opposed to subscribing continuously. It is actually quite easy to start and stop the subscription. If I had the ongoing need I would definitely have an ongoing subscription.
Stunnig Matthew what an amazing giveaway, i always read your posts, they are so informative and you honesty about how to make money and with which programs.. but this a real semrush guru account to blow to competition away. I am just a beginner in the world blogging, internet marketing and making money online! I would love to be one of the 3 lucky one that would be really great but luck has to be on my site and you have almost 400 people/fans who also love to win this exclusive giveaway… thanks Matthew for giving us this chance to play with the real guru’s and learn the strategies and tactics
Sure…I do mostly affiliate stuff now but it applies to local too. Say I wanted to do an Amazon aff. site for laptops. I’d google some generic terms like “best laptop 2016” or “laptop reviews” grab the first three or four results of other aff. sites and run them through SEMRush to see what the competition is ranking for see the trends…etc and export the organic results. Lather, rinse and repeat until you have enough keywords.
The My Reports tool also enables the creation of custom reports complete with your business’s logo, annotations, comments, and other features. All of the custom report features exist to highlight and clarify your findings, structure, etc. You can also use pre-defined templates which makes it possible for anyone in your team to create a report and even schedule its creation.
Access to multitargeted tracking: Do you want to monitor your online activities and presence with precise targeting which includes multitargeted tracking such as location, device and language? SEMrush Guru account gives you access to that! That means, you can easily track any website’s search visibility across multiple devices and locations within a single campaign.
If you are doing competitive analysis for clients or prospects this tool is a must have tool. The API interface is a great way to enhance links to other evaluation tools, but that part is probably is not for technically faint of heart. The site audits are fairly easy to use and exploit, for top level insights and seem to have a much greater depth of capability than I have taken advantage of just yet. Site audits are helpful for evaluating key clients, and provides on-going regular emails as to how each site is doing.
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