The Marketing Calendar feature by SEMrush ensures that marketers don’t get lost in their marketing activities especially when there are multiple groups of people involved. Most marketers and SEM specialists often forget vital pieces of their campaign, and that results in numerous adverse effects. Now even though this isn’t the most innovative or out of the world tool, it is still extremely useful.
However, if possible, I would like you to expand a bit on your “zombie pages” tip..we run a site where are definitely enough pages to delete (no sessions, no links, probably not even relevant with the main theme of the site, not even important for the architecture of the site)..Nonetheless, I am not very sure what is the best technical decision for these pages…just deleting them from my CMS, redirecting (if there is a relevant alternative) or something else? Unindex them on Search console? what response code they should have? ..
Ranking data is updated on a fairly regular basis and is extremely accurate in regards to where you’re ranking for the keyword. It will allow you to see how well all that SEO hard work is paying off and if it is not then you’ll learn to retool it for better effectiveness. Plus, you can track competitor’s keywords and compare that with yours. It can be seen as a sort of your website vs. the competition joisting for better ranking.
Readability: The readability metric isn’t something new. However, the fact that gives you the opportunity to match your text’s readability to that of the top 10 competitors in the niche is interesting. A readability score of 56.4 is considered to be “fairly difficult,” to read and so the target is usually 60 and beyond if the niche requires it. For some texts, the readability should be more complex because that’s what the target audience expects and the tool makes that suggestion.
The issue with all Analytics platforms is that they have, by their nature, a cluttered UI. While SEMRush allows users to customize their dashboards with the widgets of their choosing, it doesn't have a collection of custom-built templates like the Google Analytics Solutions Gallery. In short, use more contrast, negative space, and useful graphics, make it easier on my eyes.
Even though you may be running a pretty good backlinking campaign in a bid to get backlinks from highly reputed sources you can’t control the sites linking back. Also some website you may not want to be affiliated with in any way. So, to protect your website from being penalized because of being affiliated with so-called “bad websites” the backlink tool can help you find and disavow those links.
Competitor Backlink Audit: Analyze the link profile of your competitors and look for opportunities that can help improve your own link building and search performance. Whenever you perform a competitor backlink check or audit, you must also check the inbound links that are pointing to top ranking pages so you wouldn’t miss out on important link opportunities.
Check the duration of a campaign: If a competitor has been running an AdWords or any other advertising campaign for a while, there is a good chance it was a success. If the ad copy was only used for a short time, you could assume that either it was not bringing in enough traffic or it was because that was relevant to just a specific fashion, holiday or event.
The Competitive Positioning Map: It provides users with instant information of their direct competitors. The report is based on the domain’s natural traffic and the organic keywords they are ranking for in major search engines. The visual representation also shows rivals, your primary weaknesses, and significant strengths compared to the competition.
Pavan, I would suggest you to give a try to it. Its a win-win situation for you as you will have free access to SEMrush pro version worth $47 for 14 days and you are not going to lose anything. If you like it, continue using it. With the kind of features SEMrush is offering, there is no alternative as such. With SEMrush, you can track 500 keywords with Pro version (price $99.95) and with Moz, you have to pay $99 for tracking 300 keywords only. So feature wise, SEMrush is much better than Moz or any other SEO/SEM tool available in the market.
Each company has its own characteristics, and can need a specific Marketing Software solution that will be adjusted to their business size, type of customers and staff and even particular niche they cater to. It's not wise to count on finding a perfect solution that will work for each company no matter what their history is. It may be a good idea to read a few SEMrush reviews first and even then you should keep in mind what the solution is supposed to do for your business and your workers. Do you require an easy and straightforward service with just elementary functions? Will you actually make use of the advanced functionalities required by experts and big enterprises? Are there any particular features that are especially useful for the industry you operate in? If you ask yourself these questions it is going to be much easier to find a trustworthy app that will fit your budget.
What does it mean for a site to be SEO friendly? It goes beyond just posting quality content (though that’s a very important part!). There are all kinds of ways big and small that can prevent your site from being seen by search engines and thus by users. Our free audit tool begins by looking at some of the most important facets of your website you might not even be aware of.
Anyone who has done SEO or continues to do it knows that Google keeps changing its algorithm. That constant change comes in the way of unannounced updates to the algorithm. The On-Page SEO Checker tool ensures that you’re always up to date on the latest updates by ensuring that your on-page and off-page SEO meets the requirements. It checks things like backlinks, content, and the quality of optimization. Plus, it offers changes that you can make to on-page SEO which improves your ranking.
SEMRush allows me to have a second opinion when it comes to SEO tools and techniques. It also provides a valuable keyword analysis tool. Additionally, it allows me to build links for local SEO which has been a huge help with local SEO link-building and monitoring. It allows me to monitor my back links in-depth to ensure that I don't have spammy or poor links connecting to my site, and to search for the best place to create new local links.
Another excellent feature is the ability to create keyword lists. It allows for the creation of 50 lists, which is great for anyone working on several websites or even several pages on a single website with each one having a separate set of target keywords. You can easily create and organize your workflow across numerous projects and then assign keyword lists to every client. Once again it is an excellent feature for professional SEO experts.
The end product of keyword research, link building, social media engagement, and influencer marketing is to drive the right people to your website. Why? Because when you succeed at it, you’ll smile to the bank.As you can imagine, most businesses and website owners are trying to spy on their competitors manually. Of course, the manual has its place. But it’s time-consuming and boring.
Thank you for the great checklist. It is really useful and gave us a couple of new hints on optimization process. We’ve been using WebSite Auditor and found it exremely helpful in site’s structure and content analysis, bringing all the statistical information on the validation errors, social mentions, duplicate stuff, etc. under one roof. Still there is so many different SEO information you sometimes cannot understand what to start with. Fortunately you answered this question. Thank you again!
The PPC Keyword Tool is designed to help you create a successful PPC campaign by building the perfect keyword list. You can get keywords from various sources, narrow down the list, get rid of ones that cause competing ads of your own, remove duplicates and get recommendations. All of which can be further whittled down to ensure that you get the best bang for your buck with PPC campaigns.
Brian, I have a burning question regarding keyword placement and frequency. You wrote: “Use the key in the first 100 words … “. What else? I use Yoast and a WDF*IDF semantic analysis tool to check the content of the top10 rankings. Pretty often I have the feeling I overdo it, although Yoast and WDF/IDF told me I use the focus keyword not often enough.
Absolutely love their keyword research tool. Its phrase and related keywords reports give some really good suggestions and the metrics make it possible to decide upon not just the focus keywords but also some related keywords which make way for a strong keyword strategy. And, the fact that they are building a separate mobile database for keywords is also amazing.
You can hire me for as low as $2500 to do pure white hat SEO boosting this page’s authority and this site’s authority as a whole, which enables you to rank up higher in Google when you write a new post or it even boosts your already written live posts. You now have my email :) if you need me, just drop me an email, and we can take it on from there…
Awesome tool. I like the SEMrush’s PPC tools best as it helps you to spy on your competitors’ Ads and you can find the ones that are working and you can reverse engineer and make your own that are similar saving you time and money of testing which Ads work. As a whole i think this is a great tool that all IM should have as it can really help you improve your site ranking and thus improve traffic and profits.
It is also an excellent tool for anyone searching for relevant long-tail keywords that apply to their business. Long-tail keywords help to create more opportunities for ad campaigns, copy, content, and anchor text which boosts SERPs. All of the best keywords that you’re interested in targeting can be combined into one list for easy later reference that way you have all the required data on hand when needed.
Pros: The main thing about Semrush is versatility and SEO functionality, but beside SEO there are lot of things you cqan do with, such as: brand monitoring, position tracking, SEO ideas and backlink audit. If you are not familiar with it, you can watch tutorials which are extremely helpful, but the one thing you should now is that you might be overwhelmed with lot of information about this platform. The price is affordable but it might be expensive for small size businesses. I like the competitor tracking because it is useful and it allows you to see competitor backlinks.
Terrific blog post. So much great stuff here. Just wondering about Step #16. When you promote your Skyscraper post across multiple social media channels (FB, LinkedIn, etc.) it looks like you are using the exact same introduction. Is that correct? For LinkedIn, do you create an ARTICLE or just a short newsfeed post with a URL link back to your website?
SEMRush is one of the best solutions I have found for discovering site errors, getting a great explanation on how to fix it, and even posting for social media. It covers end to end so many of the varied areas of SEO, that it's become an invaluable part of my business. My favorite has been utilizing the ranking tools to see how we compare against competitors, and also tips on getting featured snippets (which we achieved for one client this year!)
Jonathan, when an Internet user searches through Google, then he enters, at that moment, his thoughts in the form of queries. For Google to analyze the query and display the results, there are rankings according to their own algorithms. However, Google also shows users the ads that are of interest related just to the users’ query. These ads at Google are called Adwords and they show an extremely high degree of success because they see ads directly related to the users’ query.
The errors in technical SEO are often not obvious, and therefore one of the most popular. Mistakes in robots.txt and 404 pages, pagination and canonical URLs, hreflang tags and 301 redirects, http vs https and www vs non www versions: each of them can seriously spoil all efforts to promote the site. One quality SEO website analysis is enough to solve all the main problems in this part forever.
Keyword Tool is the best YouTube keyword tool alternative. It uses YouTube autocomplete feature to generate highly relevant long-tail keywords about a particular topic. YouTube autocomplete, just as Google autocomplete, was created to make the user experience better. It helps users find videos faster by recommending related keywords when they start typing in their search query.