Pros: The main thing about Semrush is versatility and SEO functionality, but beside SEO there are lot of things you cqan do with, such as: brand monitoring, position tracking, SEO ideas and backlink audit. If you are not familiar with it, you can watch tutorials which are extremely helpful, but the one thing you should now is that you might be overwhelmed with lot of information about this platform. The price is affordable but it might be expensive for small size businesses. I like the competitor tracking because it is useful and it allows you to see competitor backlinks.
Easy to use & manage multiple projects. I love the interface, the help features, all of the SUPPORT with the blogs and videos. Even if you are not an SEO expert, you can quickly get inundated with all of the help available. It covers absolutely every area of SEO - social media, backlinking, tracking rankings, keyword research. And I find it to be pretty affordable compared to using multiple tools.
Readability: The readability metric isn’t something new. However, the fact that gives you the opportunity to match your text’s readability to that of the top 10 competitors in the niche is interesting. A readability score of 56.4 is considered to be “fairly difficult,” to read and so the target is usually 60 and beyond if the niche requires it. For some texts, the readability should be more complex because that’s what the target audience expects and the tool makes that suggestion.
We consider the backlink checker the single most advantageous tool for anyone who wants to improve their backlinking strategy. It also helps you view sources of referral traffic so that you’re aware precisely as to where they are coming from. Not to mention the fact disavow traffic or backlinks from spammy websites. Speaking of spammy websites the backlink checker helps keep you up to date on the latest backlinks, and if you spot a series of links from bad sites, there is a good chance someone is running a malicious campaign against you. So, you have the opportunity to stop it before Google ends up sandboxing your website.
Quick tip: While doing keyword research with SEMrush, do not select the keywords with search volume more than 1000 per month, as they require a lot of efforts to get required traffic for your site. Choose the keywords between 500 to 1000 per month search volume (or even below) so you can get top 3 or at least first page rankings even if you’ve a new website. 

The only weakness and something we’ve mentioned above briefly is its somewhat limited backlinks database. The backlink monitoring tool and others aren’t able to grasp the entirety of most link building campaigns. Many backlinks go unreported. While the new hook up with Majestic’s database does improve things slightly, it still isn’t as good as the competition. So, some work needs to be done to enhance backlink audit results. Though this is in no way, a deal breaker especially compared against the backdrop of solid reporting and insights.
Setting up the SEO Writing Assistant is pretty easy and is available at present only for the Google Chrome browser and WordPress. It is compatible with Google Docs which is a good start. To begin with, you need to head over to the download page, log-in (if you don’t have an account one will need to be created), choose to install the browser plugin and activate it post installation.
Longtail Keyword Research Made Easy: Every SEO specialist knows that relying on just the top 3 or 4 keywords isn’t the right thing to do. While you should focus on them since they have the largest volume but each day there are people using thousands of long tail queries which generate significantly less traffic, but the keywords are easier to target. Interestingly, these long tail keywords combined present on average 70% of search traffic. SEMrush collects long-tail keywords with a search volume of around ten queries a year. The keywords are shown in ascending order by volume. Since they have less competition, it is easier for your website to rank for them. Over time they can become a significant source of traffic.

What's not to like? There are comprehensive tools to make your search engine marketing (SEM) as strong us possible. With organic and paid search insights, you can find ways to align your keyword strategy and PPC strategy to meet your budget and understand what you're up against and, subsequently need to do. Within a keyword, you can analyse the types of content you are up against: long form, white papers, long blogs, video, if the term has PPC copy topped and tailed, if a snippet exists.


The CPC Map is a handy tool which will give advertisers a good overview of the prices they can expect to pay for a particular niche in a particular region. However, the tool still needs more work, and the markets need to be expanded further especially into non-English speaking territories. That said the ones it currently operates in are pretty big and most people will be targeting English speaking regions anyways, so it is still worth exploring.

Step 2: For Example, here I am using this tool for content ideation tool to lookup the content ideas for “dog training” and click the Get Content Ideas button. After a while SEMrush will fetch the relevant data and shows up the topic research results with popular subtopics, headlines and questions asked for the keyword. The tool will provide expandable cards with relevant subtopics. On this screen, you will get 4 different tabs. they are Cards, Explorer, Overview, and MindMap.   

What would be the purpose of/reason for moving back to a different url? If its been a few years, I’d leave it alone unless you watched everything decline since moving to the main url. Moving the forum to a new url now would probably be a bit chaotic, not only for your main url but for the forum itself…. Only reason I could imagine myself moving the forum in this scenario would be if all those links were really awful and unrelated to the url it currently sits on…


Another excellent feature is the ability to create keyword lists. It allows for the creation of 50 lists, which is great for anyone working on several websites or even several pages on a single website with each one having a separate set of target keywords. You can easily create and organize your workflow across numerous projects and then assign keyword lists to every client. Once again it is an excellent feature for professional SEO experts.
I like it and it is a very good tool. But I mainly focus on small businesses, and I often find SEMRush a bit expensive. Plus, I do SEO and not SEM, and I'd pay less for a plan with SEO tools only. I recommend to do a trial first: the keyword and page analysis are amazing and I think they are really helpful when it comes to optimize every page of a website. Plus, SEMRush competitive analysis allows you to compare the SEO/SEM/domain strenght etc. performances of several websites of your choice, so that you can take action and improve your rankings.
Are you a business owner, online marketer or content creator? If so, most likely you would like more people to visit your website, read your content and buy your products or services. The easiest way to achieve it is to find out what your potential customers or readers are searching for on Google and create content on your website around these topics.
Still I double check to see what softwares are providing the real results. Some are lacking in a few areas and some use the same Google Keyword planner to fetch keywords. When it comes to keywords and PPC you need a lot. When it comes to keywords and website optimisation you need comptetitor analysis. This is done from several sources to ensure the best data is gathered. Using the free version of SEM Rush it is limited in what it provides. Would also love to see the insides of the GURU account. Thanks again for a great read.
Ankit, you have very nicely explained the difference between SEO and SEM. I understood them to be part of it each other, but never gave it a proper thought. Search Engine Optimization (SEO) is a technique that helps raise up our (search) rank bring more traffic to our website. While Search Engine Marketing (SEM) is a larger concept that includes SEO as well. Internet Ads are an important component of SEM.

The errors in technical SEO are often not obvious, and therefore one of the most popular. Mistakes in robots.txt and 404 pages, pagination and canonical URLs, hreflang tags and 301 redirects, http vs https and www vs non www versions: each of them can seriously spoil all efforts to promote the site. One quality SEO website analysis is enough to solve all the main problems in this part forever.


What would be the purpose of/reason for moving back to a different url? If its been a few years, I’d leave it alone unless you watched everything decline since moving to the main url. Moving the forum to a new url now would probably be a bit chaotic, not only for your main url but for the forum itself…. Only reason I could imagine myself moving the forum in this scenario would be if all those links were really awful and unrelated to the url it currently sits on…
Awesome information Dear publisher but there are a number of alternatives that are better than SEMrush like Moz is incredible for all clients. It has a complete toolbox, an asset focus and a Moz people group for interfacing with other individuals who are overseeing SEO programs. Moz is a top SEO device supplier that utilizations both fundamental and propelled research devices to help you in your website improvement,
Where do I begin? Keyword research, competitive audits, keyword tracking, social monitoring, local listing monitoring are just a few of the things you can do with the tool. It's got pretty much everything you ever need. I particularly like the historical data in the keywords report which allow you to track your historical listings/rankings on a page by page basis.
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