their tools for seo and sem are great, especially the audit tool and campaign tracking. I rely on their customer friendly graphs and competitive intelligence to show customers where they measure up to the competition and where they're performing well. It's really hard to estimate traffic to any particular site, but SEM Rush has some algorithm that calculates it. They also produce great content on their blog and with webinars. They really know who their audience is. I've also found their support to be top notch and are helpful walking you through using the tools features. Campaign tracking and SERP monitoring are also very useful. I've used the site audit feature for years now too.
The errors in technical SEO are often not obvious, and therefore one of the most popular. Mistakes in robots.txt and 404 pages, pagination and canonical URLs, hreflang tags and 301 redirects, http vs https and www vs non www versions: each of them can seriously spoil all efforts to promote the site. One quality SEO website analysis is enough to solve all the main problems in this part forever.
I like the ability to compare a client’s website to it’s competition. This feature is awesome. Enables side by side comparisons on how you are doing vs competitors for key metrics such as back links, SERP Results, Domain Strength, etc. The information I can get on Organic Search, Paid Search and keywords is also extremely helpful to the work I do. Thanks Matthew for this article. I wish to win this :)
Semrush has helped our organization in different ways as it not just improved our website ranking but also enable us to make our clients happy by providing the best results. Semrush helped us by letting us know about the backlink opportunities. The tool also allows generating performance report which saved our time as we were able to send SEO performance reports to our clients any time.
The feature allows users to check all incoming links from various URLs to their website’s domain and root domain. Plus, it gives them insight into their domain’s authority and geolocation. The anchor text linking to their website along with URLs, target web pages, titles of linking, etc. combined with the link’s weight of the competitor’s domain is more than enough information to form of a killer SEO strategy.
However, most people prefer to use their local language so the queries generated by American customers will differ from Europeans. Also, some search terms will be misspelled because people are in a hurry to find what they want or maybe using a mobile device to type. So, knowing which keywords international users are typing in to get what they want will provide additional advertising opportunities which could yield better results with a lower price tag.
Another essential sub-feature of the Display Advertising feature is their SEM AdSense Publisher’s Report. The report outlines the other websites on which your competition is advertising and enables you to find sites you’ve yet to use to promote your own business. This type of information is excellent for local advertising where an ad on the right local website can make a huge difference.
Get Product Feed Insights: While Google AdWords may use keywords to decide if an ad should be shown product listing ads tend to manipulate the product feeds. So, the competition’s PLA feed is a secret, but that’s where this feature comes in. The Position Report generated shows keywords that are signaling their listing to show ads, their PLA’s ranking in search results, the PLAs that are popping up for each keyword, and a promoted product’s price and title amongst a few other things. 

SEMrush is an extremely popular SEO software which encompasses a host of tools for social media, website audits, rank tracking, etc. It is considered the gold standard when it comes to competitive analysis features. The features provide users with valuable information about their competition, link building, display advertising, organic search, and paid search. All that information allows you to see how well the competition is performing which in turn helps you decide which are the best strategies to use in your own SEO campaigns. Plus, it shows why some of the competition is doing poorly so that you can avoid what clearly isn’t working for them.
If you want to make a popular YouTube video, you should make it based on a good idea. That is why so many video creators are constantly looking for good YouTube video ideas, especially those looking for ways on how to make money on YouTube. Actually, there is an infinite source of excellent YouTube video ideas that you can get access to at any time! 

Using the Organic Traffic Insights tool, you can get a list of keywords for which every one of your website’s pages are indexed for and the search volume they are bringing in along with the amount of traffic and raking position.  Additionally, you will also be able to consolidate your Google Search Console and Analytics data into a single place from where you can quickly view and discover all the keywords driving traffic. You’ll also know which URL is getting the most traffic and which is driving the highest number of conversions.
We use the tool mainly to help with our SEO clients. Personally, I like the rating tool on the page. I think it's a great way to compare your page with the top 10 ranking pages for a specific keyword. The site audit in particular can offer quick answers. SEMrush is our main SEO tool and really does it all, especially with the massive updates from last year. Track keyword ranking positions, offer some keyword search tools and compare the domain with others related to it. You can also automate reports that are labeled blank. It also performs domain analysis, tracking of backlinks and audits of sites that we use all the time in our SEO business.
In our experience, the Lead Generation tool is pretty useful but perhaps most if you’re running a SEO business and want to collect sales leads. What it does not tell you is which pages were crawled. So, you better prepare an answer to this question just in case a prospect asks. Though in our experience it is a pretty useful tool which is packaged in an easy to use interface.
Terrific blog post. So much great stuff here. Just wondering about Step #16. When you promote your Skyscraper post across multiple social media channels (FB, LinkedIn, etc.) it looks like you are using the exact same introduction. Is that correct? For LinkedIn, do you create an ARTICLE or just a short newsfeed post with a URL link back to your website?
The depth of your articles impresses and amazes me. I love all the specific examples and tool recommendations. You discuss the importance of backlinks. How important is it to use a tool to list you on directories (Yext, Moz Local, Synup or JJUMP)? Will Google penalize you for listing on unimportant directories? Is it better to avoid these tools and get backlinks one at a time and avoid all but a few key directories?
Another excellent feature is the ability to create keyword lists. It allows for the creation of 50 lists, which is great for anyone working on several websites or even several pages on a single website with each one having a separate set of target keywords. You can easily create and organize your workflow across numerous projects and then assign keyword lists to every client. Once again it is an excellent feature for professional SEO experts.
Check the duration of a campaign: If a competitor has been running an AdWords or any other advertising campaign for a while, there is a good chance it was a success. If the ad copy was only used for a short time, you could assume that either it was not bringing in enough traffic or it was because that was relevant to just a specific fashion, holiday or event.
Have you ever received a warning from Google Chrome to not visit a page? It will block the page and prevent you from going there because of some security issue. We begin by ensuring your website passes a SSL Certificate Validity Check. This a whole range of security protocols that should be within your website’s coding or built-in to the domain. It shows the world that your site is trustworthy!
The PPC Keyword Tool is designed to help you create a successful PPC campaign by building the perfect keyword list. You can get keywords from various sources, narrow down the list, get rid of ones that cause competing ads of your own, remove duplicates and get recommendations. All of which can be further whittled down to ensure that you get the best bang for your buck with PPC campaigns. 

If you are interested in having the SEO Audit Tool on your web platform, you can have a free seven day trial of it. By embedding this tool directly on your page, you can generate great leads from your users by seeing their websites or the websites they are interested in. From here, you can target a more specific audience and see great improvements in your conversion rates!

The Competitive Positioning Map: It provides users with instant information of their direct competitors. The report is based on the domain’s natural traffic and the organic keywords they are ranking for in major search engines. The visual representation also shows rivals, your primary weaknesses, and significant strengths compared to the competition.
Ranking data is updated on a fairly regular basis and is extremely accurate in regards to where you’re ranking for the keyword. It will allow you to see how well all that SEO hard work is paying off and if it is not then you’ll learn to retool it for better effectiveness. Plus, you can track competitor’s keywords and compare that with yours. It can be seen as a sort of your website vs. the competition joisting for better ranking.
I purchased SEMRush last week and completed a Site Audit I couldn’t believe my site had so many problems. The only problem I have is that there are a lot of recommendations but no instructions on how to fix them. For example, the software advised me to use follow links on my posts instead of the No-follow links, several duplicate contents, meta description problems etc. Do you have nay ideas I can use to rectify the SEMRush problems?
SEMRush is one of the best solutions I have found for discovering site errors, getting a great explanation on how to fix it, and even posting for social media. It covers end to end so many of the varied areas of SEO, that it's become an invaluable part of my business. My favorite has been utilizing the ranking tools to see how we compare against competitors, and also tips on getting featured snippets (which we achieved for one client this year!)
The tool allows you to find high-volume keywords as well as long-tail, low competition keywords for you to target. You can easily find an excellent set of keywords to start building your list which will then be used as part of the SEO strategy for the website. Not only that but you’ll get information for the value of each type of keyword, its CPC value, number of results, volume and even ad copies, etc. Plus, there is information about the topmost ranking domains for every keyword. Also, users can analyze keywords for mobile and desktop performance.
The PPC Keyword Tool is designed to help you create a successful PPC campaign by building the perfect keyword list. You can get keywords from various sources, narrow down the list, get rid of ones that cause competing ads of your own, remove duplicates and get recommendations. All of which can be further whittled down to ensure that you get the best bang for your buck with PPC campaigns.
Easy to use & manage multiple projects. I love the interface, the help features, all of the SUPPORT with the blogs and videos. Even if you are not an SEO expert, you can quickly get inundated with all of the help available. It covers absolutely every area of SEO - social media, backlinking, tracking rankings, keyword research. And I find it to be pretty affordable compared to using multiple tools.
If you want to make a popular YouTube video, you should make it based on a good idea. That is why so many video creators are constantly looking for good YouTube video ideas, especially those looking for ways on how to make money on YouTube. Actually, there is an infinite source of excellent YouTube video ideas that you can get access to at any time!
Your article reaches me at just the perfect time. I’ve been working on getting back to blogging and have been at it for almost a month now. I’ve been fixing SEO related stuff on my blog and after reading this article (by the way is way too long for one sitting) I’m kind of confused. I’m looking at bloggers like Darren Rowse, Brian Clark, and so many other bloggers who use blogging or their blogs as a platform to educate their readers more than thinking about search rankings (but I’m sure they do).

We consider the backlink checker the single most advantageous tool for anyone who wants to improve their backlinking strategy. It also helps you view sources of referral traffic so that you’re aware precisely as to where they are coming from. Not to mention the fact disavow traffic or backlinks from spammy websites. Speaking of spammy websites the backlink checker helps keep you up to date on the latest backlinks, and if you spot a series of links from bad sites, there is a good chance someone is running a malicious campaign against you. So, you have the opportunity to stop it before Google ends up sandboxing your website. 
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