The other star feature of the Domain Vs. Domain tool is it provides you with a detailed report on the competitors’ domains. You can see all the common keywords their domains are associated with and compare their website’s position for each keyword to your own. This allows you to get some insight into what is working for the competition and mimic their success by optimizing your ad strategy and content marketing.
Pavan, I would suggest you to give a try to it. Its a win-win situation for you as you will have free access to SEMrush pro version worth $47 for 14 days and you are not going to lose anything. If you like it, continue using it. With the kind of features SEMrush is offering, there is no alternative as such. With SEMrush, you can track 500 keywords with Pro version (price $99.95) and with Moz, you have to pay $99 for tracking 300 keywords only. So feature wise, SEMrush is much better than Moz or any other SEO/SEM tool available in the market.
Check if there are governmental or educational links: EDU and GOV links are some of the best as they help to improve authority.  So, every SEO professional knows the value of these links as they directly result in an SEO boost. Just a handful of these links can mean a great deal for your website. The tool shows if there are any of these backlinks to your website.
A big chunk of consumers is on social media channels. That is why it is imperative for businesses to be where their target customers are. These platforms can be utilized to maximize engagement and they also make it simple to measure the performance of a brand’s social strategy. By gaining visibility into that aspect, companies can find better ways to reach out to their audience and turn them into purchasers and SEMrush assists businesses in making that possible.
It's easy to use to in terms of just dropping in a domain or keyword for quick metrics. I also like that you can compare 5 domains. It has been really easy for me to teach our content strategists how to use the tool, even thought they are not as technically savvy. This was the first tool I learned to use for SEO, and it's definitely easy to catch on as a beginner and you do not need extensive technical knowledge.
Having access to this type of insider information about your competitor makes it easier to refine your strategy and make it more effective. If you’re selling the same or similar product, this will allow you to grab the customers that they are trying to attract but do it more effectively. You also have the ability to compare competitive domains as well as estimate the difficulty of the keyword so that SEO and advertising decisions can be made accordingly.
I really like the projects you can set up in SEMrush. We have a lot of different solutions so I create projects for each one with specific keywords. Then I used the project dashboard to see how that set of keywords is ranking, trending, SEO suggestions, social etc. I also like that within the project you can see specific landing pages and what keywords are ranking for that landing page.
Traffic over time: You can find out the traffic trend of the competitor website from this chart. Very useful to know their content marketing strategies. A steady increase of traffic line showcases that they use white-hat SEO strategies and use proper content marketing strategies. On the other hand, quick bump up of traffic and a quick breakdown of traffic reveals that the particular website has used black-hat SEO tactics and Google has penalized it.
In our experience, the Lead Generation tool is pretty useful but perhaps most if you’re running a SEO business and want to collect sales leads. What it does not tell you is which pages were crawled. So, you better prepare an answer to this question just in case a prospect asks. Though in our experience it is a pretty useful tool which is packaged in an easy to use interface.
Another excellent feature is the ability to create keyword lists. It allows for the creation of 50 lists, which is great for anyone working on several websites or even several pages on a single website with each one having a separate set of target keywords. You can easily create and organize your workflow across numerous projects and then assign keyword lists to every client. Once again it is an excellent feature for professional SEO experts.
The tool will help you see where a website’s traffic comes from; how their audience engages with their site; what devices visitors prefer to use; how multiple websites’ audiences overlap and much more. The market intelligence insights found in Traffic Analytics makes it one of the most powerful tools on SEMrush for market researchers, marketing managers, business development teams, and sales teams.
Another excellent feature is the ability to create keyword lists. It allows for the creation of 50 lists, which is great for anyone working on several websites or even several pages on a single website with each one having a separate set of target keywords. You can easily create and organize your workflow across numerous projects and then assign keyword lists to every client. Once again it is an excellent feature for professional SEO experts.
Track Competitors’ Ranking: The tool also makes it possible to track competitors’ keywords ranking. If anything, the best and easiest way to know how well you’re doing is to pull up a side by side comparison of yourself versus a competitor for all the search terms you’re targeting. The ability to add up to ten competitors as part of the tracking campaign means that you can easily keep an eye on the top 10.
I’m a big fan of Semrush however I do find the data more reliable for the bigger markets like the UK and the USA as opposed to Australia or Asian sites. I have generally used it in the past when I have specific projects going on in these larger markets as opposed to subscribing continuously. It is actually quite easy to start and stop the subscription. If I had the ongoing need I would definitely have an ongoing subscription.
SEMrush’s Marketing Calendar is a work in progress. It isn’t the most powerful tool which will make it worth a purchase yet. Though if you’re already part of the SEMrush ecosystem, this is free for you to use. But it is only useful if you’re managing multiple campaigns. Plus it falls short in the sense that it does not prompt you about approaching deadlines, and events which would be a useful feature in a future update.
Over the past few months, we have been receiving a lot of requests from people to review SEMrush. One big reason is that it is touted as one of the best SEO software out there especially when compared to competitors like Ahrefs and Majestic. Don’t take me wrong both Majestic and Ahrefs are great, too but SEMrush has its own set of unique strengths that when leveraged properly can yield excellent results in the form of favorable rankings. That’s why we’ve taken the time and put in a lot of effort to write this SEMrush Review.

The errors in technical SEO are often not obvious, and therefore one of the most popular. Mistakes in robots.txt and 404 pages, pagination and canonical URLs, hreflang tags and 301 redirects, http vs https and www vs non www versions: each of them can seriously spoil all efforts to promote the site. One quality SEO website analysis is enough to solve all the main problems in this part forever.
I like the ability to compare a client’s website to it’s competition. This feature is awesome. Enables side by side comparisons on how you are doing vs competitors for key metrics such as back links, SERP Results, Domain Strength, etc. The information I can get on Organic Search, Paid Search and keywords is also extremely helpful to the work I do. Thanks Matthew for this article. I wish to win this :)
An SEO audit should not be rushed. It simply takes time to uncover root causes of the issues affecting your online health. Depending on the size of your site, a proper audit can take anywhere from 2-6 weeks to complete. Due diligence is required when making major changes to any website, and an SEO specialist must conduct a thorough investigation to make accurate, impactful recommendations.
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